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Ford strategy

Ford strategy

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Published by Shakshi Sinha

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Categories:Types, Research
Published by: Shakshi Sinha on Mar 02, 2011
Copyright:Attribution Non-commercial


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Ford Motor Company: Supply ChainStrategy
Online shopping experience from Delland Ford
What is the difference between thetwo buying experience
What are the roadblocks that make thedirect model difficult to implement at Ford
What historical ³legacies´ affect Ford¶s ability tomove to a BTO model
Ford is 100 yrs old Founded 1903, Dell on theother hand was founded 15 years ago
Product variety
Necessitates the management of large number of individual component inventories
Production capacity for individual components get setlong in advance and cannot be changed quickly
What historical ³legacies´ affectFord¶s ability to move to a BTO model
Process Complexity
A large number of suppliers
3 tiers of suppliers
Business was usually over the phone andfax
Ford a $150billion company enjoy atremendous leverage over its suppliers
Annual component price decrease and openbook

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