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Table Of Contents

Marketing Concept
Marketing and Strategic Planning Process
Marketing Environment
Market Research and Marketing information Systems
Demand Forecasting and Market Potential Analysis
Consumer Buying Process and Organizational Buying Behavior
Market Segmentation, Target Market, Positioning and Differentiation
Personal Selling and Sales management
Pricing Decisions
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Marketing Management-Maumita Roy

Marketing Management-Maumita Roy

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Published by vpcirh

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Published by: vpcirh on Mar 02, 2011
Copyright:Attribution Non-commercial

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01/24/2013

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