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Table Of Contents

1.1. Latar Belakang
1.2. Perumusan Masalah
1.3. Tujuan dan Manfaat Penelitian
2.1. Konsep-konsep Dasar
Gambar 2.1 Indikator-indikator Minat Beli Ulang
Gambar 2.2 Indikator-indikator Persepsi Kualitas
Gambar 2.3 Indikator-indikator Harga
Gambar 2.4 Indikator-indikator Reputasi Perusahaan
Gambar 2.5 Indikator-indikator Kepusan Pelanggan
2.2. Kerangka Pemikiran Teoritis
Gambar 2.6 Kerangka Pemikiran Teoritis
2.3. Penelitian Terdahulu
Tabel 2.1 Penelitian Terdahulu
2.4. Definisi Operasional Variabel
Tabel 2.2 Definisi Operasional Variabel
3.1. Pendahuluan
Gambar 3.1 Garis Besar Metode Penelitian
3.1 Pendahuluan
3.2. Desain Penelitian
3.3. Jenis dan Sumber Data
3.4. Populasi dan Sampel
Tabel 3.1 Waktu Pengumpulan Data
3.5. Metode Pengumpulan Data
3.6. Teknik Analisis
Tabel 3.2 Bangunan Model Teoritis
Gambar 3.2 Diagram Alur
Tabel 3.3 Spesifikasi Model Pengukuran
Tabel 3.4 Indeks Goodness-of-Fit
4.1. Pendahuluan
4.2. Gambaran Umum Obyek Penelitian dan Data Deskriptif
4.3.Proses dan Hasil Analisis Data
Gambar 4.1 Analisis Faktor Konfirmatori I
Tabel 4.2 Hasil Pengujian Goodness-of-fit Analisis Faktor Konfirmatori I
Gambar 4.2 Analisis Faktor Konfirmatori II
Tabel 4.3 Hasil Pengujian Goodness-of-fit Analisis Faktor Konfirmatori II
Tabel 4.8 Statistik Deskriptif
Tabel 4.9 Hasil Uji Normalitas Data
4.4. Uji Reliabilitas dan Variance Extract
Tabel 4.11 Hasil Perhitungan Construct Reliability dan Variance Extract
4.5. Pengujian Hipotesis
Tabel 4.12 Regression Weight (Hipotesis)
4.6. Analisis Pengaruh
Tabel 4.13 Estimasi Pengaruh Langsung
Tabel 4.14 Estimasi Pengaruh Tidak Langsung
Tabel 4.15 Estimasi Pengaruh Total
4.7. Analisis Kualitatif
Gambar 4.4 Grafik Tipe Pelanggan Garuda Indonesia
Gambar 4.5 Grafik Minat Pelanggan terhadap Keanggotaan GFF
5.1. Pendahuluan
5.2. Ringkasan Penelitian
5.3. Kesimpulan Hipotesis
5.4. Kesimpulan Masalah Penelitian
Gambar 5.1 Proses Mempertahankan Minat Beli Ulang I
Gambar 5.2 Proses Mempertahankan Minat Beli Ulang II
Gambar 5.3 Proses Mempertahankan Minat Beli Ulang III
5.5. Implikasi Teoritis dan Manajerial
5.7. Agenda Penelitian Mendatang
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minat beli ulang

minat beli ulang

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Published by princess_imma

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Published by: princess_imma on Mar 02, 2011
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08/13/2013

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