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Table Of Contents

TABLE OF CONTENETS
ABSTRACT
MEANING
1.DIRECT MARKETING
2.DIRECT SELLING
3. COSMETICS INDUSTRY
“SOME SELLING QOUTES”
Og Mandino
Introduction to direct marketing
Benefits and drawbacks
Channels
1.Direct mail
2. Telemarketing
3. Couponing
4. Direct response television marketing
Introduction to Direct Selling
THE STRONGEST GROWING SECTOR
DIRECT SELLING
Benefits of Direct Selling
Anyone can do it
People like to shop through direct selling
Considering an opportunity?
How to Get Started:
Overview of the direct selling industry
DIRECT SELLING -A GROWING INDUSTRY
Direct selling companies to slug it out in Rs 5,000 crore market
Traditional System v/s Direct Selling system?
AN OVERVIEW OF THE COSMETICS INDUSTRY
TRENDS IN INDIA
THE GROWING COSMETICS INDUSTRY IN INDIA
Future trends in direct selling of cosmetics
1. Rewards
2.Merits
3. Flexibility
4. Critical success factors
REASEARCH METHOLOGY
1.RESEARCH OBJECTIVE
2.RESEARCH DESIGN:
3. SAMPLING TECHINQUES
LIMITATION OF RESEARCH
CONCLUSION AND RECOMMENDATIONS
CONCLUSION
RECOMMENDATIONS
BIBLIOGRAPHY
Website
Journals and Magazines
ANNEXURE1:
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ankur nrhra

ankur nrhra

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Published by Mystic Shawal Kumar

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Published by: Mystic Shawal Kumar on Mar 02, 2011
Copyright:Attribution Non-commercial

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12/29/2012

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