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Marketing Wearable Computers to Consumers

Marketing Wearable Computers to Consumers

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A graduate thesis for Georgetown University's Communications, Culture and Technology program.
A graduate thesis for Georgetown University's Communications, Culture and Technology program.

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Published by: Katherine Watier Ong on Mar 02, 2011
Copyright:Attribution Non-commercial

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04/25/2011

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 iMARKETING WEARABLE COMPUTERS TOCONSUMERS: AN EXAMINATION OF EARLY ADOPTERCONSUMERS' FEELINGS AND ATTITUDES TOWARDWEARABLE COMPUTERS A thesis submitted to the Faculty of theGraduate School of Arts and Sciences in partialfulfillment of the requirements for the degree of Masters of ArtsBy Katherine Watier Washington, DCApril 19, 2003 
 
 ii         Copyright 2003 by Katherine WatierAll Rights Reserved 
 
 i    I would like to thank the entire staff of Youth Service America for their supportand understanding during my thesis process.  Many thanks to the professionals in theindustry who helped me with my research: Xybernaut Corporation, Tim Shea at VentureDevelopment Corporation and Greg Jenkins at MicroOptical.  My mom and secondmom (Judy) deserve a huge amount of thanks for editing various pieces of this thesisand for providing emotional support.  Finally, my friends and family deserve morepraise that I can give for being there through my ups and downs.  I could not have madeit through without their support. Many thanks to all, Katherine Watier

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