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Marketing Wearable Computers to Consumers

Marketing Wearable Computers to Consumers

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A graduate thesis for Georgetown University's Communications, Culture and Technology program.
A graduate thesis for Georgetown University's Communications, Culture and Technology program.

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Published by: Katherine Watier Ong on Mar 02, 2011
Copyright:Attribution Non-commercial


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 iMARKETING WEARABLE COMPUTERS TO CONSUMERS: AN EXAMINATION OF EARLY ADOPTER CONSUMERS' FEELINGS AND ATTITUDES TOWARD WEARABLE COMPUTERS A thesis submitted to the Faculty of the Graduate School of Arts and Sciences in partial fulfillment of the requirements for the degree of Masters of Arts By Katherine Watier Washington, DC April 19, 2003
 ii Copyright 2003 by Katherine Watier All Rights Reserved
 i I would like to thank the entire staff of Youth Service America for their support and understanding during my thesis process. Many thanks to the professionals in the industry who helped me with my research: Xybernaut Corporation, Tim Shea at Venture Development Corporation and Greg Jenkins at MicroOptical. My mom and second mom (Judy) deserve a huge amount of thanks for editing various pieces of this thesis and for providing emotional support. Finally, my friends and family deserve more  praise that I can give for being there through my ups and downs. I could not have made it through without their support. Many thanks to all, Katherine Watier

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