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Table Of Contents

1.1.1 DEFINITION OF CUSTOMER:
1.2 Customer Profiling:
1.3.1 The Purpose of Business:
1.3.2 Definition of Customer satisfaction:
1.3.3 Measuring customer satisfaction:
1.3.4 Importance of customer satisfaction:
1.3.5 CUSTOMER SATISFACTION MODEL by N.Kano:
3.1 Justification of the Problem:
3.2 Scope Of The Project:
3.3 Objectives Of The Project:
3.4 AN INDUSTRY OVERVIEW:
3.5 COMPANY PROFILE:
3.6.1 The all new Honda City:
3.6.2 Importance of the all new Honda City for the Company:
4.1 Research Method:
4.2 Data Source:
4.3 Target population & Sampling plan:
4.4 Target Areas:
4.5 Data processing:
5.1.1 GENDER:
5.1.3 FAMILY STATUS:
5.1.4 EDUCATIONAL QUALIFICATION:
5.1.5 OCCUPATION:
5.1.6 Monthly Household Income:
5.1.7BUDGET DECISION:
5.1.8DRIVING SCENARIO:
5.2ANALYSIS OF CUSTOMER PROFILE:
5.3.1PURCHASE CRITERIA:
5.3.2Source of Information:
5.4 Competitive Analysis:
5.5.1Audio System:
5.5.2Overall Styling & Features:
5.5.3Additional features:
5.5.4Exterior Styling of the Car:
5.5.5Interior Styling:
5.5.6Luggage Space:
5.5.7Performance Of The Car:
5.5.8Overall Performance:
5.5.9Safety Features:
5.5.10 Pricing Of The Car:
5.5.11 Accessory Package:
5.5.12 Strengths & Shortcomings of the car:
5.6 Findings:
6.1 Recommendations:
6.2 CONCLUSION
7 Rear centre arm rest
9 Navigation
10 Blue tooth
11 Rear parking sensors
12 Any others: ---
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ANALYSIS OF NEW HONDA CITY CUSTOMER PROFILE & SATISFACTION LEVEL

ANALYSIS OF NEW HONDA CITY CUSTOMER PROFILE & SATISFACTION LEVEL

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Published by Sonu Affriya

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Published by: Sonu Affriya on Mar 03, 2011
Copyright:Attribution Non-commercial

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03/08/2013

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