For Immediate Release1 March 2011
Beat The Brochure: ETC Charts Hotel Occupancy Surge
The European Travel Commission has released a report which shows that hotel occupancy rose in 2010; according to online travel specialists Beat The Brochure,this is a key indicator for the growth of the European travel market.
The European Travel Commission (ETC) has released their yearly analysis of trends andprospects; the report provides a detailed look at the performance of the European travelmarket. It indicates that hotel occupancy rates in 2010, measured from January throughNovember, climbed by 5.5%. Online travel specialists Beat The Brochurebelieve this is a
key indicator of the overall health of the sector, and that the growth reported by the ETC isvery encouraging.Daniel Ox of Beat The Brochure comments on the ETC’s findings: “It is very encouraging tosee strong growth of hotel occupancy in 2010 – an increase of 5.5% is significant and pointsto a marked rise in European travel. Indeed, it shows that people are traveling and taking theopportunity to relax and enjoy themselves in Europe’s many fine hotels.” According to Ox,Beat The Brochure also saw the number of hotel bookings rise, as many of their Britishclients embarked on trips to European cities and holiday destinations.The report by theEuropean Travel Commission showed that the increase in demand for
hotel rooms was relatively even across the continent, with only three countries showingnegative numbers. The ETC also weighed in upon the future prospects of the market: itindicated that growth of overnight visitors to Europe in 2011 would be 3%, while 2012 isexpected to see that number rise to 4%.Ox states that these numbers show that the travel market has well and truly recovered. Heconcludes: “The ETC is in an excellent position to survey the field and provide us with abalanced prognosis on the state of European travel. While 3% growth this year is not huge, itshows that we are certainly moving in the right direction and that people are once againfocusing on holidays.”