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@twitter analysis of #edmedia10– is the #informationstream usable for the #mass

@twitter analysis of #edmedia10– is the #informationstream usable for the #mass

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Published by: Martin on Mar 03, 2011
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05/12/2014

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Draft Version - Originally published in: Form@are Open Journal, 11(74),http://formare.erickson.it/wordpress/it/2011/twitter-analysis-of-edmedia10%E2%80%93-is-the-informationstream-usable-for-the-mass/ 
 
@twitter analysis of #edmedia10– is the#informationstream usable for the #mass
Martin Ebner, Thomas Altmann, Selver Softic
Graz University of Technology, Social Learning, Steyrergasse 30/I,8010 Graz, Austriamartin.ebner@tugraz.atthomas.altmann@student.tugraz.at selver.softic@gmail.com 
Abstract.
In this paper we report the use of an application that enables  anautomatic analyses of social media content.  In this early stage of developmentour work focuses on data from Twitter 
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as currently to be the most popular andfastest growing microblogging platform. After an introduction about a generalconcept the conference tweets of a big e-learning conference are examined. It isaimed to show whether there is a possibility to get significant information froma pool of postings or not.The publication concludes that a keyword extraction can be taken as basis for further investigations and treatment of data.
Keywords:
Twitter, microblogging, semantic, linked data
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Introduction
Most of the content on the Web nowadays is user generated as many of newWeb applications focus on user activity (Web 2.0). Especially microblogginggained strong importance in recent years. Current microblogging platformslike Twitter, Jaiku
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, Tumblr 
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, Emote.in
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attract every day masses of users withdifferent social, cultural and educational background. Furthermore microblogstend to become a solid media for simplified collaborative communication.Templeton (Templeton, 2010) defines microblogging as a small-scale form of blogging made up from short, succinct messages, used by both consumers andbusinesses to share news, post status updates and carry on conversations. 
 
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 http://www.twitter.com/(last access: September 2010)
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 http://www.jaiku.com/(last access  September 2010)
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http://www.tumblr.com/(last access  September 2010)
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 http://www.emote.in/(last access: September 2010)
 
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Martin Ebner,
Thomas Altmann, Selver Softic
 
By communicating people share different kind of information like commonknowledge, opinions, emotions, and information resources and their likes or dislikes. They discuss on different topics in more or less open communities(Dejin & Rosson, 2009). Information chunks (small scale messages) producedby masses and structured in adequate way offers new scientific insights whichare interesting not only for science but also for commercial use likemonitoring of trends, advertising, statistics, reputation management and newsbroadcasting. Possibility of monitoring and analysis of such messages notonly restricted to humans but also for machines would enormously contributethe exploitation of already present on-line social data essence e.g. for educational, commercial or informative purposes. Short form of contentposted by microbloggers offers also a solid base for automated contentprocessing and analysis. However current state of research lacks of simplifiedarchitectural paradigm approach according to these problems. Twitter along with Facebook 
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still belongs to the fastest growing social webplatforms of the last 12 months
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. On 22nd of February 2010 Twitter hits 50million tweets per day
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. Without any exaggeration it can be said that these twosocial networks are worth to be researched in more detail (Haewoon et al,2010). This publication aims to introduce to a new tool that analyses the twitter stream by keyword extraction. Beforehand the whole environment of the toolis explained as well as the goal of the research. Finally one of the biggest e-learning conferences (ED-MEDIA) is examined as example.
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Related Work 2.1
 
Microblogging and Twitter
Although the beginning of first serious microblogs goes back to spring 2006their leverage on the web grows rapidly. Especially in the area of communication and social networking microblogging is gaining significantlydaily (Dejin & Rosson, 2009). Tumblr, Jaiku, Emote.in and identi.ca are onlysome of current massively used microblogging platforms. Most significantamong them is Twitter, which induced a new culture of communication(McFedries, 2007) (Java et al, 2007). The 140 characters restriction for twitter messages can also be compared with a short-message internet-based serviceplatform. Users can send a post (tweet) that is listed on the top of their twitter-
 
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 http://www.facebook.com/(last access: September 2010)
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 http://ibo.posterous.com/aktuelle-twitter-zahlen-als-info-grafik (last access: 2010-04)
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 http://mashable.com/2010/02/22/twitter-50-million-tweets/(last access: 2010-04)
 
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stream together with messages of people they are following. Furthermore inprinciple any user can be followed by anyone who is interested in that user’supdates. By nature Twitter or similar services support the fast exchange of different resources (links, pictures …) as well as fast and easy communicationamongst more or less open communities. In the same way Java et al. (2007)defined four main user behaviors why people are using Twitter - for dailychats, for conversation, for sharing information and for reporting news.It has been shown lately that the usage of Twitter at conferences helps toincrease reports, statements, and announcements as well as supports fastconversation between participants of the conference at face and online.Nowadays very often so called Twitter-streams on base of hash tag searchprojected nearby an ongoing presentation (Ebner, 2009) or placed at any other location at the conference support the conference administration, organization,discussions or information exchange. From this point of view microbloggingbecomes a valuable service reported by different publications (Ebner, 2009)(Reinhardt et al, 2009).Because  Twitter and other microblogging platforms are very easy to usemasses of information is being produced. Analysis of that content in asystematic manner using standards and adequate automated techniquesenables the consumer of information to get valuable data categorized byaspects like locality, time, popularity, categorization etc.Although Twitter already has an API with advanced search functionality,retrieved data lacks of usability. Bringing these results into a structured formwith appropriate domain description using wide accepted vocabularies for aspecific knowledge domain would increase the relevance of informationretrieved through mining and exploration of such content. Seconddisadvantage of Twitter API
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is that results are restricted to the last 3200tweets.
2.2
 
Microblogging at Conferences
Graz University of Technology (TU Graz), especially the Department of Social Learning (DSL) has been using Twitter since it’s existences as well ashas started very early to investigate on the utilizability of Twitter on differentpurposes as for research at conferences. Already in 2008 (Ebner, 2009) a firststudy at ED-MEDIA 2008 examined the use of the platform to enhance thekeynote presentation by providing a second projector displaying the Twitter stream of the hash tag search “edmedia”. It was pointed out that this settingcan improve the interaction between the auditorium and the presenter in a newway. The so called “murmuring in the background”, the “noise of listeners”becomes visible to a broader audience and support discussions. Following thisapproach one year later at ED-MEDIA 2009, the whole conference stream
 
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 http://apiwiki.twitter.com/(last access: September 2010)

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