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Persuasion PwrPt

Persuasion PwrPt

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Published by pamela_m_lively

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Published by: pamela_m_lively on Mar 03, 2011
Copyright:Attribution Non-commercial

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05/12/2014

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Š
For each of the specific appeals, reflect on thefollowing on your paper:
1.
What is the claim being made (what is the productbeing sold)?
2.
Who is the AUDIENCE.  This is not as simple as´we are.µ Really think, what age group/gender/demographic is this ad targeting?
3.
Why did the advertisers use this type of appeal?
4.
Is this type of appeal effective for this audience?Explain
 
Š
Relies on people·s desire to belong.
Š
It is the belief that something should be donebecause the majority of people do it.
ƒ
CREST toothpaste
ƒ
Weight Watchers ´Lose for Goodµ Ad

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