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Breaking Through - Building the Conservative Brand in Cultural Communities

Breaking Through - Building the Conservative Brand in Cultural Communities

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Published by The Globe and Mail

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Published by: The Globe and Mail on Mar 03, 2011
Copyright:Attribution Non-commercial

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04/07/2011

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Parliamentary
Office
House
of
Commons
Ottawa,
Ontario
K1A
OA6
Tel:
613-992-2235
Fax:
6'
3-992-,920
Email:
kennej@parl.gc.ca
Ottawa,
ON
3
March
2011
DearLindaDuncan,
HOUSE
OF
COMMONS
Hon.Jason
Kenney,
PC,MP
CalgarySoutheast
CalgarySoutheast
1168-137
Ave
SE
Calgary,Alberta
T2j
6T
6
Tel:
(403)225-3480
Fax:
(40J)225-3504www.jasonkenney.com
1
amwritingto
youtodayonbehalf
of
Jason
Kenney,
PC,
MP
who
is
presently
out
of
the
country.MinisterKenney
has
instructedme
to
share
with
youtbeenclosedpresentationentitled
BreakingThrough
-
BuildingtheConservativeBrandinCulturalCOfl!munities.
1
understandMinisterKenneyspeke
with
youthis
w e ~ k
to
seek
out
yeursupportandfinancialassistance.
As
youwill
see
in
the
presentationmaterials,werequire
an
additional
$200,000
of
financial
commitment
fromvariousConservativeElectoralDistrictAssociations
to
makethiscampaigna
success.
Giventhecurrentpoliticalenvironment,wehope
to
havecommitmentsbyMarch
li,
2011.
Weknow
that
this
is
ashortperiod
of
time,
but
wewould
be
grateful
if
youcouldreach
out
ta
your
EDA
and
seek
their
support
for
thisproject.
Please
do,nothesitate
ta
contactmeshouldvouhaveanyquestions
or
c o n c e r ~ s .
1
canbe
reachedon
my
mobile
at
6 l 3 ~ 7 9 3 - 1 5 4 0
Sincerely,
Kasra
Nejatian
Director
of
Multicultural
Affairs
Office
of
theHon.
Jason
Kenney,
PC,
MP
 
BreakingThroughBuilding
the
ConservativeBrand
ConservativeEthniePaiq
MediaStrategy
Agenda
Diversity-TheNewReality
Casé
Study-
Chineseand
South
Asian
Communities
".
TheAds
TheProposai
03/03/2011
1
 
The
New
RealitySnapShot
By
2017
about
half
ofthe
7.1
million
peoplelivingin
GTA
will
belong
toa
visi·bJeminority
1.3
millionwill
be
South
Asian.
900,000
will
beChinese
If
GTA
SouthAsians
were
ta
form
acity,
it
would
be
the
thirdlargestcityinthecountry.
Toronto
+.
Va'ncouver
54%
of
Toronto'spopulation
hasaDiverse
EthnieOrigin,
followedby
41%
of
V a n e o ~ v e r ' s
population
54%
Canada
Toronto.
VancouverCalgaryEdmontonMontreal
i ~ l ~ f ~ ~ ~ ' l ~ : ~ { ~ ~ Q I J i ~ : ; ; ~ t }
03/03/2011.
2

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