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Product Strategy for Interntional Markets-01.02

Product Strategy for Interntional Markets-01.02

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Published by anmol

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Published by: anmol on Mar 04, 2011
Copyright:Attribution Non-commercial


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Product Strategy for International Markets
Developing Products for International Markets
1.Ethnocentric Approach2.Polycentric Approach3.Regiocentric Approach4.Geocentric Approach
1.Ethnocentric Approach
This Approach is based on the assumptionthat consumer needs and marketconditions are more or lesshomogeneous in international marketsas a result of globalization
A firm markets its products developed for the home market with little adaptation.

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