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Cross-culturaltraining programs forVietnamese & Expats
2011edition
Cross-cultural Programfor Vietnamese & Expats
F
 
ACE FACE
to
Study the norms and beliefs of others, and do asTHEY wish to be treated.
Ilaz Rana
The Culture Gap: no. 1 barrier to successful international cooperation
Not so long ago people communicated only with those who lived close by.Anyone who didn’t live close by, was a foreigner.Foreigners are different: they not only speak with a funny accent, orworse, a different language, they also display strange and unfamiliar manners.For the past few centuries, communication between representatives of different cultures was limited to a few.The past few decades this has changed. The past few years, this changehas dramatically intensified. Global supply chains now form an economic force.International business is expanding like never before in history.Those who are unable to communicate across cultural borders, fail.Only those who are able to communicate with foreigners, succeed.If you want to succeed in the business world of today and tomorrow, youneed to know how.The solution:
cross-cultural communication
.
Contents:
•
introduction to Hopstaken 2
•
Understanding InternationalBusiness Culture & Etiquettefor Vietnamese 3
•
Understanding VietnameseCulture & Etiquettefor Expats 4
•
Contact information 5
 
Introduction to Hopstaken
20 years of training experience, delivering exclusively to companies
 
In 1991 Loek Hopstaken founded
Hopstaken Bedrijfsadvies
, a training & consultancy firm located inAmsterdam, The Netherlands. At the time he was working as a Senior Quality Consultant for what wassoon to become ING Bank. As a seasoned project manager and specialist in 3 areas: personnel,organization, and communication, his passion became sharing his knowledge & know-how. Over theyears he delivered his services to thousands of leaders, managers and specialists. In 2003 he wasinvited to teach at international management schools. This awakened his interest in Vietnam. Afterseveral business visits he decided to live and works in Ho Chi Minh City, as a business trainer,consultant, coach and university teacher. Besides running training programs, he is a Guest Lecturer atVietnamese and foreign universities, delivers both public and in-company seminars, and regularlyappears as a jury member in the Key to Success TV-show on VTV1.He retains his post as Guest Lecturer and Professor at Wittenborg University of Applied Sciences inApeldoorn (The Netherlands). In 2009 he was appointed by its Director as its Resident Representativein Vietnam.‘Professor Loek’ as his Vietnamese students often call himis married to a Vietnamese lady. Since hisVietnamese wedding he lives the Vietnamese life. This means: being integrated into Vietnamese familylife, formally and informally being introduced to Vietnamese business leaders, Vietnamese dinnerparties, and last-but-not-least, a stable circle of both Vietnamese and expat friends.
Pricing policy
•
A company team pays a group fee. This includes an intake meeting. A team consists of max. 20participants.
•
Returning customers receive a 10% discount, starting with the 3rd service.
•
Payment must be made 50% before start of the service, and 50% upon completion.
•
When the service is delivered outside Ho Chi Minh City, client pays the expenses.
•
Hopstaken delivers his services through his Dutch, or an associated Vietnamese company.
•
In this case, a
red invoice
can be provided. Note: all prices exclude VAT & PIT.
Through the years, Hopstaken has delivered services to:In Vietnam: a.o. Type of business
•
Tan Thuan IPC (seminars) Industrial development
•
Ho Chi Minh City University of Technology (presentation skills) MBA-IMC program
•
RMIT (Royal Melbourne Institute of Technology, HCMC campus) (id.) BBA program
•
PACE (public coursesHRM) Business training
•
SPECTRA (seminars; in-company courses) Training & consultancy
•
NIKE (performance management workshop) Shoes production
•
CapitaLand (intercultural communication / business etiquette workshops) Real Estate
•
Petronas Chemicals (team building workshop) Chemicals plant
•
Royal Business School (seminars; public coursesHRM Program) Business Training
•
Vietnam Airlines (leadership workshop) Airline
•
SONY Vietnam (public speaking seminars) Electronics
•
Ministry of Labour, Invalids & Social Affairs (leadership seminars) Ministry (Hanoi)
•
Hoanggia Media Group (Jury Member) Key to Success TV Show
 
•
Unique Design (consultancy, coaching) Interior design
 In The Netherlands, a.o.
•
ING Bank (workshops, seminars) Financial services
•
Philips (workshops) Electronics
•
Heineken (workshops) Brewery
•
Voerman International (workshops, consultancy, coaching, seminars)Internationalrelocations
•
Campagne (workshops, consultancy, coaching, seminars) Advertising, promotion
•
Damen Shipyards (consultancy, coaching) Ship building & repair 
•
Dutch Delta & Wittenborg Universities (teaching, workshops) IBABBA, MBA
•
Royal Van Zanten (workshops, consultancy, seminars) Pot plants, cut flowers
 
 
CROSS CULTURAL PROGRAM forVIETNAMESE
Are you Vietnamese & work with or for non-Asians? A quick survey:
 
•
When dealing with foreigners, do you sometimes NOT say or ask somethingbecause you don’t want him/her to lose face, or lose your own face?
•
Do you find it hard to deal with a foreigner’s ‘direct communication’ style?
•
Are you familiar with international Business Etiquette?
•
Would you like to be a Global Communicator?
If you answered YES to 3 or more questions, read on.
Have you ever been abroad? Do you recall the first time?
The firstthing you observed may well have been that ‘abroad’ people actsomewhat differently. You may have thought: they do things the wrongway. The ancient Greeks, who sailed the Mediterranean Sea to findbusiness opportunities, had a word for a person who couldn’t speakGreek: “barbaros”. They considered all foreigners to be below their levelof civilization. Yes, non-Greeks were “barbarians”.
Foreigners have been coming
to Vietnam for ages. Many were hostile. They soon found outthat fooling around with Vietnamese is fatal. Check history: Chinese, Mongolian, French,Japanesethey all tried to conquer this territory, suppress and enslave its people. Only to findout that this assembly of ethnic communities who form Vietnam act as one strong nation whentheir independence is at stake. Since Vietnam “opened its gates” Vietnamese have becomeincreasingly interested in “expanding abroad”, and working with foreigners.
Once this happens, Vietnamese
discover it’s not that easy. It takes time, and more:understanding the culture of the foreigners is mandatory if you want to have a successfulcareer. Some Vietnamese are fortunate to have gained experience abroad, through work, studyor internship. They are often ahead of those without this experience. Still, most Vietnamesefeel uncomfortable, unfamiliar with, for example, direct communication.
I have met many Vietnamese
who wish to work for foreign companiesparticularly, non-Asian (with the exception of Singapore-based companies). Some Vietnamese companies intendto set up cooperation with foreign companies, as they are involved in import/export or a supplychain. Some entrepreneurs are approached by a foreign company seeking collaboration. Othersambitiously wish to “go global”, reach out and take the initiative.To make this work,
you need to know how
. A book may help. But getting the skills to work ina multicultural environment is an altogether different “ball game”. So consider this:
2-Day workshop:Understanding International Business Culture & Etiquette
For Vietnamese professionals working & living in Vietnamwho wish to be successful in dealing with foreigners in business and socialenvironments.This interactive course is filled with intercultural know-how & games.The workshop is delivered in-company to groups of 420 participants.Contact loek@hopstaken.com for information & booking.
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