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Study on Consumer Buying Behaviour & Satisfaction Level of Two Wheeler With Refrence to Bajaj Auto Ltd

Study on Consumer Buying Behaviour & Satisfaction Level of Two Wheeler With Refrence to Bajaj Auto Ltd

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Published by Shubh Maity

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Published by: Shubh Maity on Mar 04, 2011
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12/28/2012

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STUDY ON CONSUMER BUYING BEHAVIOR &SATISFACTION LEVEL OF TWO WHEELER WITHREFRENCE TO BAJAJ AUTO.PROJECT REPORTSUBMITTED TOUNIVERSITY OF PUNEFOR THE PARTIAL FULFILLMENT OF THE DEGREEBACHELOR OF COMMERCE
BYSUBHADIP.SUNIL.MAITYB.Y.K (SINNAR) COLLEGE OF COMMERCE, NASHIK-5T.Y.B.COM. , DIVISION :- H ROLL NO:-731YEAR: 2011-2012GUIDED BY
MRS.KALPANA.KAREGAONKAR 
 
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A C K N O W L E D G E M E N T
 
I have pleasure in successful completion of this work titled:Study on consumer buying behavior & satisfaction level of two wheeler with reference to Bajaj auto ltd. The special environment at B.Y.K College of Commerce, Nasik that always support educationalactivities, facilitated my work on this project.I acknowledgement the support and encouragement, extended for this study by PrincipalDr. Dhanesh Kalal.I greatly appreciate the motivation and understanding extended for the project work, byAshok. Hemrajani (Manager)and the staff of the surveyed business unit, who, respondedpromptly and enthusiastically to my requests for frank comments despite their congested schedules. I am indebted to all of them, who did their best to bring improvementthrough their suggestions.I am very much thankful to
 
Mrs. Kalpana. karegaonkar 
 
for his/her encouragement and guidancefor this project work. It would not have been possible for me to complete this work withouthis/her suggestions on every part of this work.I acknowledge the authors, whose works gave me insight and information related to this subject.I am thankful to library staff and administrative staff of the B.Y.K College who, directly, or indirectly, have all been helpful in one way or another.I thank my father and mother who encouraged me to extend my reach with their help andsupport,I have been able to complete this work.Signature(Name of the student)Date:-
 
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INDEX
 1. Introduction1.1 Need And Importance Of Project Work.1.2 Objectives Of Project Work 1.3 Methodology2. Bajaj Auto Profile2.1 Achievements3. Product Profile4. Theory5. Data Analysis And Interpretation6. Findings And Recommendation7. Conclusion7.1 Based On Work 7.2 Based On Learning Benefits
 
AnnexureQuestionnareOther literature to be attachedBibliographyExecutive Summary

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