MANAGEMENT REPORT
Institute of Business Administration
Coca Cola Beverages Pakistan limitedINTRODUCTION..............................................................................................................3
PLANNING........................................................................................................................5
ORGANIZING................................................................................................................10
ANALYSIS OF THE ORGANISATION STRUCTURE.............................................12
LEADING.........................................................................................................................16
LEADERSHIP STYLE...................................................................................................16
CONCLUSION................................................................................................................20
SWOT ANALYSIS..........................................................................................................20
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Coca Cola Beverages Pakistan limited
INTRODUCTION
The focus of this report is basically to analyze the different managementfunctions at Coca cola beverages Pakistan limited Karachi. These functionsinclude planning, organizing, leading and controlling.
History
:
International:
Coca-Cola laid the foundation of the beverage industry when it was formedin May 1886 in Atlanta. However it was not until 1895 that the idea of selling coke in bottles was introduced. With the passage of time Coca-Colagained popularity and its product began to get recognized internationally.Thus from its mere beginning in 1886 Coca-Cola has now been transformedinto a strong multinational with its product being currently recognized allover the world. Coca-Cola, in fact, has now become one of the most famousand widely consumed brands in the world. It has not only established itsfootings in the beverage industry but is currently heading the list of the mostfinancially sound companies in the world.
Pakistan:
Although Coca-Cola is not a new name for the local market, Coca-ColaBeverages Pakistan Limited (CCBPL) began its operations on 26 May 1996in Pakistan. Coca-Cola Beverages Private LTD (CCBPL) is a joint venturebetween Coca-Cola International, Fraser and Neeves Singapore and PackageLtd. Initially it acquired National Beverages LTD Karachi and later acquiredInternational Beverages LTD Hyderabad .In May 1996 Fraser and Neeves, aSingapore based bottler of Coke, bought off the local bottlers in Karachi.Not long after it went on to acquire the bottling plants in Hyderabad as well.Since then coke has made an impressive impact on the local market byincreasing it’s availability as well as its volume share. CCBPL has decidedto expand its operations in Pakistan by buying other bottlers all over Pakistan. Implementing their plans of acquisitions of other plants they haverecently acquired all the plants in Pakistan as they are inclined to give moreattention to increase the market share in Pakistani market.
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