On why he decided to go the crowd-funding route, Stephen says: "If I can create atrack record with this project and my project before [This Wrestling Life] andprojects moving forward, I hope that I don't have to dance so much within thesystem"¦ If we finish the project on our own, then we can take it to film marketsand festivals and networks, and, ultimately, the rewards are going to come back tothe company and not someone else."That incentive, and the fact that artists don't lose creative control or have to answer to funding agencies, is what makes crowd-funding so appealing.Continues Gillis: "As long as we can build an audience along with getting somefunding as we go, I think it's beneficial and positive, more so than [the film] justlaying dormant on our hard drive."
eturn on your time
Danae Ringelmann, one of the founders and the Chief Operating Officer of IndieGoGo, the most popular crowd-funding site for Canadians, agrees. Althoughshe still sees traditional funding as an important part of some projects, she seescrowd-funding as a great way to find complementary money, as well as being apositive return on your time. "If you spend a week writing a grant and you don't getit, that's no return on your time. If you spend a week reaching out to partner organizations, talking to bloggers, even if that one person or one of their followersfunds you, you're still up from $0, you still have a positive return on your timebecause now way more people know about your campaign"¦ It's not time wasted,ever."Who else is crowd-funding? Those using IndieGoGo.com have funded the re-opening of Awaken Café in Oakland ($3,538), are helping Shirley-Anne Husumget special multipleSclerosis treatment ($3,356 and counting), and have gotten Creators with Cancer, agroup of artists with the disease who are raising awareness via storytelling, $1,900into their $5,000 goal.