Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
4Activity
0 of .
Results for:
No results containing your search query
P. 1
Principles-of-Marketing_-Chapter-8-(Products,-Services,-and-Brands_-Building-Customer-Value)

Principles-of-Marketing_-Chapter-8-(Products,-Services,-and-Brands_-Building-Customer-Value)

Ratings: (0)|Views: 401|Likes:
Published by zulyra91

More info:

Published by: zulyra91 on Mar 05, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

12/09/2013

pdf

text

original

 
Chapter 8 - slide 1
Copyright © 2009 Pearson Education, Inc.Publishing as Prentice Hall
Chapter Eight
Products, Services, and Brands:
 
Building Customer Value
 
Chapter 8 - slide 2
Copyright © 2010 Pearson Education, Inc.Publishing as Prentice Hall
Product, Services, andBranding Strategy
What Is a Product?Product and ServicesDecisionsBranding Strategy:Building StrongBrandsServices Marketing
T
opic Outline
 
Chapter 8 - slide 3
Copyright © 2010 Pearson Education, Inc.Publishing as Prentice Hall
What Is a Product?
Product
is anything that can be offered in amarket for attention, acquisition, use, orconsumption that might satisfy a need orwant
Ex
periences
represent what buying theproduct or service will do for the customer
Products, Services, and
Ex
periences

Activity (4)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
Carlos Puyetk liked this
Carlos Puyetk liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->