You are on page 1of 11

Amritesh Pathak

B.D.O
 Bisleri Pioneered Mineral water in India.
 When you Think of Mineral water, you think

Bisleri.
 Today Bisleri Command a 60% market share

of the Organized market .


 13 owned units,10 franchisees & 58 contract

packers all over India.


 Wide spread distribution network comprises

of 52 bottling plants across the nation.


 Chotta & Mini Bottles-
500 ml & 250 ml -
 Economy Packs

1ltr & 2 ltr


 Handy 5 ltr pack
 20 ltr Jar
 VEDICA natural mountain water
 Vedica Natural Mountain Water comes to you

in all its untouched purity.


 Bisleri fizzy soda
 Bisleri Fizzy soda has the right mix of

minerals & uses the Bisleri pinpoint


carbonation.
 To promote our Bisleri DTH services.
 To communicate our new door step service.
 To serve perfect mineral water solution

offices & house holds.


 Building trial among non-users
 Tap the market of 20 lit of Bisleri

 Increase sales and long-term market share.


 Increase frequency of purchase
 Better sales result than advertisements
 Area Mapping
 Society mapping for each area.
 Targeting societies

1. Premium societies
2. Average societies
 Dedicated permission seeking from society

secretaries.
 Track a matrix of society response .
 Focus on Average societies first for Building
confidence .
 Focus on area mapping to know the drinking

water supply condition.


 Information about drinking water Habits .
 Knowledge about local market and which

water brand in a row for 20 lit jar segment.


 Proper training required for the sales person
 Promotional Spell for sales person
 Umbrella stall or kiosk @ society place.
 Product stand ,posters and banners .
 leaflets and brochures require for activity.
 First half activity on stall/kiosk for
communication about product and new DTH
service (8.30 to 12)
 Second Half door to door calling ( 1 to 4 giving
information about our new DTH service and new
activation ) .
 4 to 6 on stall collect new activation record and
data.
 Gifts for new activation .
 Contests, Games, and Sweepstakes
 Coupons and rewards for exiting users .
 Movie ticket for purchase point for

consumer.
 Delivery on coupons on one time coupon

purchase .
 Delivery on phone service for any quantity
 Is the activity easy to understand and
credible to the target audience ?
 Is the promotion likely to satisfy the needs

of consumers?
 Does the activity concept fit well with the

area and that society .


Society promotions can be
designed to achieve defined
consumer objectives, trade
objectives, or both.

You might also like