Professional Documents
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B.D.O
Bisleri Pioneered Mineral water in India.
When you Think of Mineral water, you think
Bisleri.
Today Bisleri Command a 60% market share
1. Premium societies
2. Average societies
Dedicated permission seeking from society
secretaries.
Track a matrix of society response .
Focus on Average societies first for Building
confidence .
Focus on area mapping to know the drinking
consumer.
Delivery on coupons on one time coupon
purchase .
Delivery on phone service for any quantity
Is the activity easy to understand and
credible to the target audience ?
Is the promotion likely to satisfy the needs
of consumers?
Does the activity concept fit well with the