This isn't a corner office, 3 assistants and a driver, type of gig. This is a roll your sleeves up, build and leada phenomenal team, and do more with less, type of thing.This is a new position at Quirky, and you'll be coming in at the perfect time. Blank slate. You got it.Ya still with us? Perfect, we like you already. Let's talk specifics:
Number one, and bold, not by accident. This is a huge deal at Quirky.Every week, two new products get added to our portfolio. Think of product managers as fundmanagers at investment firms. We need to make sure that we follow a product from themoment it is crowned the best idea of the week to the moment we discontinue it, and makesure that we maximize the potential of each product on behalf of our inventors. This will be afairly large department under your leadership.
Sales / Retail Channel-
Retail loves Quirky. We've gotten in the habit of saying 'no' more then wesay 'yes'. Under your leadership, our sales team will navigate the retail landscape to manageproduct sales and the retail pipeline. You will have full revenue ownership / responsibility. For existingaccounts like our partnerships with Bed Bath & Beyond or HSN, your team will make sure partnersare aware of new products, and retailing the ones they currently stock to the best of their abilities.3.
E-Commerce / Direct Channel Marketing-
Selling product on
our website (quirky.com)
is still one ourbiggest channels. We want to keep it that way. Through merchandising, deals, and improved userexperience/conversion, we hope to become a world-class online retailer. We certainly have theproduct flow / newness to back it up. We're not doing a whole bunch of advertising in the short term,but we're looking to place Quirky strategically where inventors and 'product people' are. In themeantime, we'll continue to run SEM campaigns, as well as the occasionalonline product campaign.4.
Quirky LOVES content. Our in-house video production staff usually kicks out3-5 solid pieces of content every week. Whether it be community updates, 'product porn', or a goofyoffice schtick, we want to make sure the world sees it. The more our community / the world sees usand what we do, the more comfortable they will be submitting their great ideas.5.
CPGs, advertisers, and brands around the world are calling us to ask howto get involved. You'll help us push the Quirky brand forward with the help of strategic partners.Whether it be through a TV series based on Quirky (yes, we have that, it airs this summer on theSundance channel), or the opportunity to develop a product for developing countries, we're all ears.6.
To date, PR has been the biggest driver of growth at Quirky. Every week we havestories to tell about new products getting made, new inventors becoming hometown heroes, andnew inspiration drawing people into our community.
7. Whatever else you pick up on-
You'll be one of just a handful of senior leaders within the company.You'll find your role will shift and grow from time to time, but at the end of the day, you'll leave theoffice super pumped about what you're working on and itching to get back into it.