Professional Documents
Culture Documents
FOR
ORGANIZED PHARMACY RETAIL
CHAIN
SUBMITTED BY-
DEEPAK KHANDELWAL
PGDM –Marketing
PG-MM-10005
ABOUT COMPANY
Apollo pharmacy is a part of Apollo hospitals- Asia`s largest
healthcare group.
In Jaipur the project was came in May 2002 and there were 20
locations selected across the city and the 1st chemist shop was
open in Malviya Nagar ,Kabir Marg in June 2002. And now there are
total 28 retail shops in Jaipur.
OUR VISION
To develop a community of care and concern that
caters to our customers with the most innovative retail
management programs, service and technology.
OUR MISSION
Our mission is to be a responsive round-the-clock
pharmacy retailer to our prospective customers.
PRODUCTS
Medicines PRIVATE LABELS
Diagnostics
Baby care
Personal care
Skin care
Hair care
Health food
Services
Medication tips
24-hour service
Friendly pharmacist
Free reminder service
Free health camps
Helpline services
Free health insurance
Health newsletters
Apollo Advantage
We refill your prescriptions
Genuine medicines
Quality
ROLE OF OPERATIONS &
MARKETING DEPT :
Data Collection
Service Delivery
Incentives
Discount Coupon Redemption
Control Points
Secondary Data
Guidance from the Apollo Pharmacy Staffs.
Books, Journals & internet Sites.
Tools used
Questionnaire
Interview
Personal Interaction
OBSERVATION
To find out the number of customer walk-in.
TOTAL NO.
DAY & OF
PHARMACY NO. OF WALK-INS NO.OF PRESCRIPTIONS PRESCRIPTIO
DATE NAME 9 AM-1 PM 4 PM-10 PM 9 AM-1 PM 4 PM-10 PM NS
VIDHYADHAR
Tuesday,
NAGAR
04-05-10 13 33 6 17 23
VIDHYADHAR
Wednesday,
NAGAR
05-05-10 11 29 4 9 13
VIDHYADHAR
Thursday,
NAGAR
06-05-10 14 44 5 11 16
TABLE-2
16 22 6 16 1 5
Tuesday,
04-05-10
12 12 4 8 2 3
Wednesday,
05-05-10
17 19 5 11 12 2
Thursday,
06-05-10
TABLE-3
8.Have you ever been turned off from Apollo pharmacy for non-availability of medicines?
Yes
No
7 .On the average, how long you wait in the pharmacy for precuring medicines(in minutes).
<5
<6-10>
<11-15>
>15
Good 35
Average 33
Poor 12
Total 100
Good 36
Average 28
Poor 22
Total 100
CONCLUSION
After the keen study of the Apollo Pharmacy of Jaipur it is clear that
the areas in which company has its core competency are Home
delivery, ATM Facility,24 hours services and these categories have
emerging in the market.
Competitor’s activates.
Time factor was another big issue sometimes even to get a single
response one has to wait for 1-2 hours and in many cases ended up
with no response.