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Authors:
Philip Larson
Destin Brass Products – Philip Larson
1) Use the Overhead Cost Activity Analysis in Exhibit 5 and other data on
manufacturing costs to estimate product costs for values, pumps, and flow
controllers.
Using the information in the case, I estimate the costs of valves, pumps, and flow
controllers to be $39, $81 and $147 dollars respectively. This is based on the
number of transactions that occur across various overhead components like
receiving/material handling, packing/shipping, engineering, and maintenance.
The traditional method is different from the activity analysis method and causes
pumps to be “more” expensive and flow controllers to be “less” expensive. This is
because the traditional method allocates overhead as a percentage of direct labor.
Therefore, it does not take into account the fact that most of the direct labor
(receiving – 78%, handling – 78%, packing – 73%, etc.) go towards flow controllers.
Therefore, flow controllers appear cheaper than they are because the overhead they
create gets applied across the other two products (valves and pumps). By contrast,
pumps only accounts for about 19% of the direct labor. Activity analysis reflects this
providing pumps a lower unit cost because overhead that should have been
allocated to flow controllers was not being allocated to pumps under this method.
Under the revised method, by contrast, valves appear more expensive, pumps
appear more expensive, and flow controllers appear much, much less expensive
than under the activity analysis. This is because the revised method applies
overhead at an absorption rate based on material related overhead. Since Flow
controllers don’t use that much more material than pumps, but do use much more
labor, this is not reflected in the revised standard unit costs. As a result, flow
controllers appear much less expensive because overhead associated with the labor
going into making flow controllers was being allocated to pumps and valves. This
explains why pumps and valves appear more expensive under this revised method
than under activity analysis.
3) What are the strategic implications of your analysis? Could the production
process for flow controllers be changed in such a way to allow Destin Brass
Products to reduce the unit cost of flow controllers? How would the change
in the lot size for flow controller production affect unit costs? Has Destin
Brass Products adopted the most profitable distribution system in the flow
controller market? What actions would you recommend to managers at
Destin Brass Products Company?
The strategic implications of this analysis suggest that the current production
process for flow controllers might be changed to reduce the unit cost of flow
controllers. In particular, if Destin Brass could reduce the production runs of
flow controllers (and pumps) from 10 (and 5) to a single run per month, this would
drastically reduce the standard unit cost.
Destin Brass Products – Philip Larson