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HYUNDAI MARKETTING

HYUNDAI MARKETTING

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Published by Nitish Sachdeva

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Published by: Nitish Sachdeva on Mar 07, 2011
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09/14/2013

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SUMMER TRAINING REPORT
A Study on the marketing overview 
Undertaken at Hyundai Motor India Limited 
Submitted in partial fulfillment of the requirementsfor the award of the degree of 
BACHELOR OF BUSINESSADMINISTRATION
to
Guru Gobind Singh IndraprasthaUniversity, Delhi
Under the Guidance of: Submitted by:
Prof. G.B SITARAM NITISH SACHDEVABBA – V Sem. (E)Enrollment No. 0692131708
Session 2008 - 11
TECNIA INSTITUTE OF ADVANCEDSTUDIES
Approved by AICTE, Ministry of HRD, Govt. of India Affiliated To Guru Gobind SinghIndraprastha University, Delhi
INSTITUTIONAL AREA, MADHUBAN CHOWK, ROHINI, DELHI-110085E-Mail: director.tecniaindia@ gmail.com, Website: www.tecnia.inFax No: 27555120, Tel: 27555121-24
 
INSTITUTE IS RATED AS “A” CATEGORY BEST BUSINESS SCHOOL BY LATEST AIMA -BUSINESS STANDARD & BUSINESS INDIA PUBLICATIONS SURVEYS & INCLUDED IN TOP 100B – SCHOOLS & IT -SCHOOLS BY DALAL STREET INVESTMENT JOURNAL
 
CONTENTS
S NO TOPIC PAGE NO
1 CERTIFICATE (S) 32 ACKNOWLEDGEMENTS 43 LIST OF SYMBOLS 54 LIST OF ABBREVIATIONS 65
CHAPTER-1: PROFILE OF THE FIRM/COMPANY
14-33GENERAL INFORMATIONNATURE OF THE ORGANIZATIONVISION AND MISSIONPRODUCT RANGESIZE IN TERMS OF MANPOWER AND TURNOVER ORGANIZATION STRUCTUREMARKET SHARE AND POSITIONPRESENT LEADERSHIPSOURCES OF DATA COLLECTION6
CHAPTER-2: SWOT ANALYSIS OF THE COMPANY
34-37STRENGTHS AND WEAKNESSESOPPORTUNITIES AND THREATSLOGISTICSCORPORATE GOVERNANCE7
CHAPTER-3: ANALYSIS OF FINANCIAL REPORTS OF THE COMPANY
38-46ANALYSIS OF BALANCE SHEETANALYSIS OF CASH FLOW STATEMENTANALYSIS OF INCOME STATEMENT8
CHAPTER-4: LESSONS LEARNT
47-52WORKING EXPERIENCEPRACTICAL KNOWLEDGE GAINEDRECOMMENDATIONS/SUGGESTIONS TO OTHER STUDENTS FOR TRAINING9 REFERENCES/BIBLIOGRAPHY 53
Tecnia Institute of Advanced Studies
New Delhi – 110085
Batch (2008-2011)
2
 
Certificate
I,
MR NITISH SACHDEVA
, Roll No.
0692131708
certify that the Summer Training Report (Paper Code BBA 311) entitled “
MARKETING MGT-ANOVERVIEW
” is done by me and it is an authentic work carried out by me at
HYUNDAI MOTOR INDIA LIMITED
. The matter embodied in this has not beensubmitted earlier for the award of any degree or diploma to the best of my knowledgeand belief.
Signature of theStudentDate:Certified that the
Summer Training Report (Paper Code BBA 311) entitled “
MARKETINGMGT-AN OVERVIEW
” done by
MR. NITISH SACHDEVA
, Roll No 0692131708., is completedunder my guidance.
Signature of theGuideDate:Name of the Guide:Designation:
Countersigned
Director
ACKNOWLEDGEMENT
This report has been made possible through direct & indirect support of variouspeoplefor whom I wish to express my appreciation & gratitude.Mapping in this would can be achieved without proper coordination .Every work of marketing, finance, production or successful launching of a product, is the result of team
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