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The World’s Most Advanced Mobile Society — Japan

The World’s Most Advanced Mobile Society — Japan



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the Mobile Marcket in Japan is successful
the Mobile Marcket in Japan is successful

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Published by: scribdfans on Aug 25, 2008
Copyright:Attribution Non-commercial


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© 2008 Infinita Inc.
About this Document
This document contains a selection of sample pages to provide an understanding of the approach taken in analyzing thetopic, and the resulting structure of the report.
For a full overview of the content of each chapter, please consult the table of contents.
© 2008 Infinita Inc.
21st Century Mobile Marketing
Global Insights into the World’s Most Advanced Mobile Society: JapanChristopher Billich, Infinita Inc.April 11, 2008
© 2008 Infinita Inc.
Who should read this report, why, and how you will benefit from it
Who should read this report
? Operators, advertisers, media, agencies, handset manufacturers and technicalenablers anywhere that are looking for mobile marketing insights and best practices from the world’s most advancedmobile society to leverage in their local markets.
21st Century Mobile Marketin
provides in-depth business intelligence and expert analysis relevant tomarkets everywhere, including:
Current and future developments in mobile marketing
Key enabling technologies and services
Detailed data on mobile consumer behavior
Marketer perspective
Campaign best practice case studies
Drivers and barriers for mobile marketing
Interviews with key industry players
Key questions answered in this report
How has mobile marketing evolved into a USD 620 million industry in Japan (and again is set to double by 2011), andwhat lessons does this hold for other markets?
How are the players in the value chain working together to scale the mobile marketing opportunity?
How are the traditional players in the advertising industry approaching the mobile channel?
Which advertising formats have proven successful in the mobile environment?
Which mobile marketing campaigns are successful, which aren’t, and why?
How will mobile marketing develop in years to come?

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