Something that has a big effect on how your photograph looks is the quality of light that is hitting yoursubject. There are two aspects of lighting that you need to pay attention to ± the color of the light and how harsh / diffused the light is.
As a general rule, we tend to prefer photos with a warm (golden) tone. The warmest light naturally occursaround sunrise and sunset, and this is why many landscape photographers prefer this time of day.The color temperature of a photo can also be modified by adjusting the white balance setting on yourcamera. And if you are taking photos using flash, you can use a warming gel on the flash to warm up thelight.Of course, in some instances you may want to go the opposite way, and use light with a cold (blue) colortemperature.
Diffuse vs. harsh light
Diffuse light is where the light creates soft shadows, which is preferred for most types of photography, butparticularly portraits."after the party" captured by gerry morganDiffused light can be created by reflecting light from a large surface (like a wall), or by using a large pieceof semi-transparent material between the light and your subject. This works the same way as when thereis a thin layer of cloud, which diffuses the sunlight and creates a nice soft light.Harsh light creates strong shadows. Natural light is at its harshest around midday, while an non-diffusedflash will also create a harsh light. When shooting with harsh light, try and use the strong shadows itcreates to your advantage, incorporating them as an element of your photograph.