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segmentation-090925205854-phpapp01

segmentation-090925205854-phpapp01

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Published by saleemmiazi

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Published by: saleemmiazi on Mar 07, 2011
Copyright:Attribution Non-commercial

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07/23/2013

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Segmenting, Targeting & PositioningSegmenting, Targeting & Positioning
 
Steps in theSteps in theTarget Marketing ProcessTarget Marketing Process
 
The 12 billion dollar question:The 12 billion dollar question:
Global $12 billion dollar sneaker market for all kinds of athletic shoes.
Reebok¶s marketing research shows that in 1971 only 1 of every 27 women was involved in sports; today it is 1 in 3!!Thus Reebok has put special emphasis on the femalemarket.

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