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Sample Business Plan

Sample Business Plan

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Published by irinpervin
sample bussiness plan about health
sample bussiness plan about health

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Categories:Types, Business/Law
Published by: irinpervin on Mar 08, 2011
Copyright:Attribution Non-commercial

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01/10/2012

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Josh Sudbury, Founder 
Appendix
 
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APPENDIX TOTAL HEALTH AND FITNESS
Executive Summary
Total Health and Fitness is in the business of improving the community by promoting andproviding the lifelong commitment to personal health and fitness that every Americanneeds in a comfortable and convenient atmosphere.This business is multifaceted, combining the health benefits of a calorie-consciousrestaurant, dietary counseling, and personal fitness training. All three of these conceptswill be located under one roof to maximize customer convenience and to allow for onsitecross-promotion. Many professionals living today’s fast-paced American lifestyle end upneglecting their health because their busy schedules force them to work long hours and togive up healthy, home-cooked meals in favor of fast food or restaurant portions that aresimply too large or too fatty. This lack of time also causes many working parents and busi-ness professionals to lose motivation and stray from their workout routines. This has led toan increasingly obese population, which has driven health care costs up for businesses andindividuals and takes away from the everyday enjoyment of life.The Total Health and Fitness concept will eliminate this time-loss problem. We willoffer full dietary counseling to clients on a biweekly basis. These clients will receive fromour licensed professional dieticians a full body-fat percentage analysis, sample meal plans,and sound advice on how to achieve their fitness goals. They can also purchase personaltraining from our professional personal trainers in our 4,000-square-foot fitness facility.After a good workout and some healthy eating tips, clients can walk next door and pick upa healthy, professionally prepared meal for themselves or even the entire family. This one-stop fitness shop will provide everything for the involved parent or busy professional whostill wants to look good and feel great.Total Health and Fitness will locate in the Cool Springs area of Williamson County,Tennessee. This area is the commercial and retail center for Brentwood and Franklin, twoaffluent suburbs just south of Nashville on Interstate 65. This area is perfect for a businesssuch as this because it boasts a high median household income of more than $75,000.Furthermore, businesses in the fitness club industry can benefit greatly from a large popula-tion between the ages of 18 and 54 years. Brentwood and Franklin are both home to morethan 30,000 people in that age bracket.Customer service and quality nutritional and dietary advice will serve as the founda-tion of our marketing strategy. This business relies heavily on repeat customers, and thebest way to retain customers is through expedient and accurate customer service. Ourtrainers and dieticians will be helpful, courteous, and informative. By keeping up to date
 
on the latest clinical studies and other fitness information through medical journals, TotalHealth and Fitness can succeed at staying on top of an ever-changing industry.As an entrepreneur, I have had little experience. However, although this is my firststart-up, I am able to draw on the experiences of my father and mother, who own their ownbusiness and have operated it successfully since 1984. My previous work experienceincludes working as a salesman for G.C.P., Inc. for the last two spring and summer sea-sons, as well as working as a night manager during high school in the shipping departmentof the same company. For this business, I am seeking debt financing in the amount of $130,000 for start-up costs and initial working capital. I will be investing $30,000 of myown money with the goal of remaining the sole owner and operator of Total Health andFitness.
Vision
We seek to build a healthier community by giving people the opportunity to make the rightfitness choices. We understand that maintaining a proper physical fitness regimen isdifficult in today’s fast-paced lifestyle. Total Health and Fitness combines fun and conven-ience with the benefits of staying healthy.
Mission Statement
Total Health and Fitness is in the business of promoting healthy choices among its com-munity by offering the benefits of a first-class health and fitness club alongside an enjoy-able restaurant that offers nothing but the most nutritious foods for its customers. TotalHealth and Fitness is in the business of improving the lives of its customers by saving themthe time it takes to get to the gym, exercise, run home, and slave in the kitchen to prepare ahealthy meal for their families. Total Health and Fitness combines convenience with healthin an upbeat environment.
APPENDIX TOTAL HEALTH AND FITNESS
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