A study on peoples perception towards Insurance Project Report 2006
While 80% of population remains without life insurance and some of the world’slowest health and non – life insurance cover levels, the potential of the words seventhlargest and second most populous country cannot be overlooked.Prospective insurers have lot to gain from the, 312 million middle – class consumersin India, who have financial ability to purchase insurance. With only 2.5% of the countryinsurable population currently insured, the market still need to be tapped effectively.
INTRODUCTION TO THE COMPANY
ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank, a premier financial powerhouse and prudential plc, a leading international financial services groupheadquartered in the United Kingdom. ICICI Prudential was amongst the first private sector insurance companies to begin operations in December 2000 after receiving approval fromInsurance Regulatory Development Authority (IRDA).The success of the company will be founded in its unflinching commitment to 5 corevalues -- Integrity, Customer First, Boundary less, Ownership and Passion. Each of thevalues describes what the company stands for, the qualities of our people and the way wework.We do believe that we are on the threshold of an exciting new opportunity, where we can play a significant role in redefining and reshaping the sector. Given the quality of our parentage and the commitment of our team, there are no limits to our growth.
RELEVANCE OF THE STUDY
The study has been made with the intention to analyze the
“perception of publictowards insurance policies”.
Dept of management science MES College of Engineering