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WCCO-AM Dayton radio show bid

WCCO-AM Dayton radio show bid

Ratings: (0)|Views: 1,233 |Likes:
Published by dbrauer_1
The bid by WCCO-AM for Gov. Mark Dayton's radio show.
The bid by WCCO-AM for Gov. Mark Dayton's radio show.

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Published by: dbrauer_1 on Mar 08, 2011
Copyright:Attribution Non-commercial

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05/12/2014

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weeD
830
\I\ICCO_COITl
PaulaBrownOfficeoftheGovernor130StateCapitol
75
Dr.Rev.MartinLutherKing,Jr.Blvd.St.Paul,MN
55155
DearPaula,Attached,pleasefindourproposalalongwithanswerstothequestionsoutlinedinyourrequest.AsthehometotheGovernor'sradioshowthelastseveralyears,we'veenjoyedourpartnershipwiththestateofMinnesotaandtheofficeofGovernor'sVenturaandPawlenty.WelookforwardtocontinuingthisrelationshipwithGovernorDayton.ThereachofwecoRadioissecondtonone.TheradiobroadcastsignalofwecowillallowtheGovernortoreachMinnesotansineverycornerofthestate.Inaddition,theshowwouldbeheardliveandon-demandonweeo.com,whichmakesitavailableonmillionsofcomputers,smartphonesandmobiledevices.WeoffertheGovernorthebenefitsofbeingassociatedwithastationthatembracesitspositionasatrueMinnesotatradition!MickAnselmoVicePresidentandGeneralManagerCBSRadioMinneapolis
Cc:
SteveMoore,OperationsManager,wecoRadioMinneapolis
weco
Radio
6252
nd
Ave.So.Minneapolis,MN
55402(612)370-0611
wcco.com
 
IdentifythetimeslotproposedfortheGovernor'sRadioShow.Detailtheproposeddurationoftheradioshowandindicatethetime(s)foranyproposedbookendspotsforadvertisingornews:The
timeslotwecoRadiowouldmakeavailableis7:00-8:00AMonSaturday.Theshowwouldbebookendedbynewsandwecocommercialinventory.Actualshowcontentwouldrunfromapproximately7:06-7:30,from7:35-7:49:30andfrom7:53-7:57:30.Inbetweenwouldbecommercialbreaks.
Describethenatureofthelisteningaudienceandhowtheproposedtimeslotwouldreachalargelisteningaudience:
wecoRadioistheregion'smosttrustedsourcefornewsandinformation,reachingover500,000listenerseachweek.wecoRadioisoneofthefewheritage50,000wattclearchannelstationsintheUnitedStateswithmassivereachcoveringnearlyallofMinnesota,westernWisconsin,NorthandSouthDakotaandnorthernIowa.weco'swebsitewelcomesover5millionuniquevisitorspermonthalongwith100,000listenerstoourweb-stream.(Source:AndoMediaDecember2011Report)Ourlisteningaudienceis55%menand45%women.60%ofourlistenersarewithintheagesof
25-64.(Source:ArbitronDecember2010)
Provideratinginformationforthetimeslotproposedfortheradioprogram:
wecoRadioisthenumberonerankedradiostationinoverall(6+)listenersonSaturdaymorning.wecoconsistentlyaveragesa20sharebetweenthehoursof6:00-9:00AM.wecoisalsorankednumberthreeinlisteners25-54onSaturdaymorning.Thecumeforthisperiodisapproximately40,000.
(Source:ArbitronDecember2010)
IftheradioproviderproposesbroadcastingtheGovernor'sRadioShowonmorethanoneradiostationorsubmittingajointproposal,identifythestations,thenatureoftherelationshipbetweenthestations,evidenceofagreementwithanyotherstationsthattheyarejoininginthesubmissionofthisproposal,thetimesthattheGovernor'sRadioShowwouldairandtherelevantratingsdataforalltheparticipatingstations:
wecowouldmaketheGovernor'sshowavailabletodownloadandrebroadcastimmediatelyfollowingthelivebroadcast.wecowouldbecomfortablewithanystationoutsidethe13countymetropolitaninterestedinairingtheshow.TheshowwouldremainexclusiveinsidetheTwinCitiesMetroarea.AnISDNlinecanbemadeavailableforalivefeediftheGovernor'sOfficecreatesarelationshipwithadistributoratthestatesexpense.wecowouldhavenoissuewiththeGovernor'sRadioShowbeingdistributedorpostedonstatesponsoredwebsites
 
thattheGovernor'sOfficedeemsappropriate.TheGovernor'sShowwouldbepostedeachweekonweeo.com.InJanuaryof2011,weco.comwasvisitedbyalmost5millionwithover18millionpageviews.
(Source:GoogleAnalyticsJanuary2011)
IdentifythetimeswithinthetimeslotthattheGovernor'sRadioShowwouldairandidentifythetimeduringthetimeslotthattheradioproviderwoulduseforairingcommercials,stationpromotions,orotherprogramming:
07:0007:0307:0607:3007:3507:49:3007:5307:57:3008:00
LocalNewsandWeatherwecoCommercialInventoryGovernorShowBeginswecoCommercialInventory/WeCOTrafficandWeatherGovernorShowContinueswecoCommercialInventoryGovernorShowContinueswecoCommercialInventoryEndofHourDescribetheequipmentandpersonneltheradioproviderwillprovidetheGovernor'sOfficetosupportthebroadcasts.Detail,forexample,whethertheradioprovideriswillingtoprovideanengineerortechniciantoworkwith/travelwiththeGovernorandtoassistwiththeproduction.DescribeothersupporttheradioproviderwillprovidetosupporttheGovernor'sRadioShowincludingaccesstoContractor'sproducerstoassistindeterminingcontent,guestsandothermattersrelatedtotheshow:wecorequeststhatalloftheGovernor'sRadioShowsoriginatefromthewecoRadiostudiosindowntownMinneapolis.wecowillnotbeabletoprovideequipmentand/orengineersandtechnicalsupporttoshowsfromaremotelocationoftheGovernor'schoosing.ItistheopinionofwecothatthesuccessoftheGovernor'sShowdependsonbeinginacontrolledenvironmentanddependentuponthelistenerinteractionthewecoRadiostudiosprovide.IftheGovernorwouldbeunavailabletodoashowonoccasionfromthestudio,wecowouldworkwiththeGovernor'sOfficeinfindingasuitablereplacement.wecowillmaketheStateFairboothavailabletotheGovernorforalivebroadcastonbothSaturdaysduringtheStateFair.

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