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Marketing Plan of PEPSI[1]

Marketing Plan of PEPSI[1]

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Published by m_bilal_25

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Published by: m_bilal_25 on Mar 09, 2011
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07/06/2013

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Marketing Plan of PEPSI
MARKETING REPORT
Submitted By:Name:MUHAMMAD HAMMAD(L1F10MBAM2123)ALI ISHAQ (L1F10MBAM2122)BILAL AHMAD (L1F10MBAM2112)RABIA YOUSAF (L1F10MBAM0128)HAREEMA AFZAL (L1F10MBAM2118)MEHWISH KHAN (L1F10MBAM )Section:GSubject:INTRODUCTION TO MARKETINGSubmission Date:JANUARY 19,2011Submitted To:PROF.SHAHZAD ALAM
Page 1 of 24
 
Marketing Plan of PEPSI
Contents
Strong Vs WeakExecutive SummaryCompany DescriptionMission VisionGoals & ObjectivesCore Business AreaSWOT AnalysisIndustry AnalysisMarketing MixTarget MarketMarket StrategyMarketing EnvironmentPoints of DifferenceConclusionPepsi Organizational Chart/Department
Page 2 of 24
 
Marketing Plan of PEPSI
Strong Vs Weak 
Pepsi and Coca Cola are strong competitors. In Pakistan Pepsi is the market leader andCoca Cola is its competitor. But globally Coca Cola is pioneer and Pepsi is follower. ThePepsi makes defense strategies so that it can maintain its position in the market. While
Page 3 of 24

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Ayan Khan added this note|
good job sir. WellDone
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Shaikh Zubair added this note|
kndly mail me this report on shaikh.zubair@hotmail.com

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