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markting GE casestudy

markting GE casestudy

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Published by Babalss Mishra

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Published by: Babalss Mishra on Mar 09, 2011
Copyright:Attribution Non-commercial


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By 1890, Thomas Edison had brought together several of his businessinterests under one corporation to form Edison General Electric.
Subsequently, General Electric was formed by the 1892 merger of EdisonGeneral Electric of Schenectady, New York.
Jeffrey Immelt is the current chairman of the board and chief executive officer of GE. He was selected by GE's Board of Directors in 2000to replace John Francis Welch.
GE's divisions include GE Capital, GE Energy, GE TechnologyInfrastructure, NBC Universal and GE Home & Business Solutions.
GE participates in a wide variety of markets including the generation,transmission and distribution of electricity , lighting, industrial automation,medical imaging equipment, motors, railway locomotives, aircraft jetengines, and aviation services.
The company had adopted the Internet as an 'enabler' of allbusiness functions in the value chain.
GE had used the Internet to re-engineer its business processes byremoving obsolete and redundant activities, thus cutting costsdramatically, reducing the cycle time, and improving the quality of its services.

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