FISH!

A Remarkable Way to Boost Morale

and Improve Results
Agenda
 Introduction
 Summary
 Citizenship Behaviour
 Motivation
 Job Satisfaction
 Conclusion
 Recommendation
Q&A
Introduction
 Fish!
 Written By: Stephen C. Lundin Ph.D.
 Published in March 2000
 Over 5 Million copies sold worldwide
Summary
 Fish! incorporates four main ideas
 Play
 Make Their Day
 Be Present
 Choose Your Attitude
Citizenship Behaviour
 Voluntary employee behaviours that contribute
to organizational goals by improving the
context in which work takes place
 Emotional Contagion - The idea that emotions can be transferred
from one person to another
 Supervision Satisfaction – Employees’ feelings about their boss,
including his or her competency, communication and personality
 Co-worker Satisfaction – Employees’ feelings about their co-
workers, including their abilities and personalities
Citizenship Behaviour
 Voluntary employee behaviours that contribute
to organizational goals by improving the
context in which work takes place
 Affective Commitment – An employee’s desire to remain a
member of an organization due to a feeling of emotional
attachment
Motivation
 a set of energetic forces that determine the
direction, intensity, and persistence of an
employee’s work effort
 Extrinsic Motivation - desire to put forth work effort due to some
contingency that depends on task performance
 Underreward Inequity - the ratio of outcomes to inputs is lower
than some comparison other’s ratio
 Verbal Persuasion - pep talks that lead employees to believe
that they can “get the job done”
Motivation
 a set of energetic forces that determine the
direction, intensity, and persistence of an
employee’s work effort
 Intrinsic Motivation within her staff: a desire to complete work
due to the belief that task performance itself is a reward
 Goal Setting Theory: employees should be given specific and
difficult goals, as opposed to easy or ‘do-your-best’ goals, in
order to achieve optimal performance
 S.M.A.R.T. Specific, Measurable, Achievable, Results-based,
Time-sensitive
Job Satisfaction
 Job Satisfaction represents
how a person feels about
his/her job
 The most common aspects of
job satisfaction employees use
to judge their overall
satisfaction are pay, promotion,
co-workers, supervision and
work itself
 Work, in turn, is further related
to five core job characteristics:
Variety, Identity, Significance,
Job Satisfaction
 What was the employees state when Mary Jane first took the
job?
 Employees state best described by Mary Jane’s own words:

“I have thirty employees for whom I am responsible and for the

most part they do a slow, short day's work for a low day's pay.
Many of them have done the same slow day's work in the same way
for years and are totally bored. They seem to be good people, but
whatever spark they may have once had, they have lost”
Fish! Vs Job Satisfaction
 How Fish! Handled Dissatisfaction?

Choose
your
attitude
Pleasant
Play Mood
&
Motivation
Make
Their
Day

Be Work
Present Significance
Itself
Job
Satisfaction
Mary Supervision
Jane
Fish! Vs Job Satisfaction
 What didn’t work?

Work goes • Identity of work

itself
Unnoticed

Work is • Variety of work

Job
monotonous itself Satisfaction

Low Pay & • Pay & Promotions

satisfaction
Benefits
Conclusion
 Well thought out, easy to understand
 Characters and issues easy to relate to
 Solutions simple and effective
 Provides examples to engage employees
Conclusion
 However…BEWARE!
 May be too simple, does not go in-depth
into solutions or theories
 Omits other concepts that are equally important
 Should use supplemental information
and external research
Recommendation

 We DO RECOMMEND this book!