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marketing strategy of hero honda

marketing strategy of hero honda

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Published by kumarsah

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Published by: kumarsah on Mar 10, 2011
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05/10/2013

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 Submitted in the partial fulfillment of requirement for theaward of degree in
 
Master of Business Administration (MBA)(2009-20011)
Supervised by Submitted By Narender tanwar Rahul GandhiFaculty 09/MBA/040B.S.A.I.T.MFARIDABAD
Submitted toController of ExaminationMaharishi Dayanand University, Rohtak  
PREFACE
Marketing should not be looked upon in a vacuum or in isolation. It is an essence taking aview of the whole business organization and its ultimate objective concern for marketing1
 
must penetrate all areas of the enterprise. Market survey in today’s competitive world is amust for every organization.This project is a study of marketing strategy of Hero Honda. The rational behind this particular study is to find out the present market scenario of various brands & to find outthe corporate need and perception. It was a pleasurable experience to conduct a researchon behalf of Hero Honda pertaining to the study of the Automobile Sector.Conclusion and there by recommendation has been arrived at by proper and justifiedinterpretation of the result derived from the above said analytical tools and techniques.
DECLARATION
I Rahul Gandhi, Class MBA –IV Semester of B.S.A.I.T.M Faridabad hereby declarethat the project entitled
MARKETING STRATEGY
HERO HONDA PVT.
2
 
LTD
. is an original work and the same has not been submitted to any otheinstitutions for the award of any other degree. The feasible suggestion has been dulyincorporated in consultation with the supervisor.
Rahul GandhiACKNOWLEDGEMENT
I would like to thank Mr. Narender Tanwar assigning me a project to work on and for thehelp and guidance offered by them during my project work. Working with them was3

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