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FACEBOOK UNVEILS NEW BRAND PAGES, SPONSORED STORIES
Changed the Pages. Facebook introduced a new Page layout, and more interestingly, the ability for Pages to act more likeuser proles — which allows brand Pages to be able to interact with and engage with other Pages, just like a person can.This new capability brings with it opportunities for increased brand visibility and engagement as Pages interact with otherPages and their audiences.
Also, status updates and wall posts no longer appear in chronological order, but are ordered based on Facebook’sEdgeRank algorithm — a move that makes the concept of visibility, and the importance of content publishing andcommunity management, even more critical for marketers to succeed on Facebook.
Announced a new advertising product. Facebook launched Sponsored Stories, an expansion of its Social Ads offering,which pairs a brand’s ad with actions that an individual's friend has taken (such as "liking" a Page). Sponsored Storiesnow pairs brand
(such as status updates and Wall posts) with the actions of an individual (such as "liking" or"sharing") to create hyper-targeted, socially intimate advertising opportunities for brands.
Written by:Shawn Shahani, Sr. Audience ManagerNick Roshon, Natural Search Strategist
Facebook just gave savvy marketers a gift with its recently launched new Page layout and creation ofSponsored Stories. Now brand pages can become far more engaging and visible – and advertising morehyper-targeted. But only marketers who take the time to understand the new Facebook will prosper. Let’stake a closer look at how brands can succeed in the new Facebook world.
First, a quick recap on what Facebook did:
IN CASE YOU MISSED THE NEWS
A NEW FOCUS: EARNED VISIBILITY
To succeed with the new Facebook, marketers need to appreciate something that sounds geeky at rst — which is the impact ofFacebook's EdgeRank algorithm on content visibility. With the revised Facebook Page layout, status updates and wall posts nolonger appear in chronological order, but are ordered based on Facebook’s EdgeRank — a move that makes visibility even morepertinent to success Facebook.Statuses and posts no longer default to appear in chronological order. Instead, such content is ltered as "Top Posts," ranked byFacebook’s EdgeRank algorithm.
HOW TO MAKE YOUR BRAND MORE VISIBLEIN THE NEW FACEBOOK
Stephen Sharma, Manager, Strategy & PlanningAlisa Leonard, Director, Strategy & Planning