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Table Of Contents

1.2 SYNOPSIS
1.3.1 Need of the study:
1.3.2 Objective of the study:
1.3.3 Scope of the study:
1.3.4 Data collection:
1.3.5 Limitation:
2.1 INTRODUCTION TO ADVERTISEMENT
2.2 ORIGIN AND DEVELOPMENT OF ADVERTISING
2.3.1 What Advertisement Is?
2.3.2 Advertising Objectives
2.3.3 The basic objectives of an advertising programme may be listed as below:
2.4 ADVERTISING DEFINITION AND CLASSIFICATION
2.5 ADVERTISING PLANNING & FRAMEWORK
2.6.1 Why study consumer behavior?
2.6.2 Customers versus Consumers
2.6.3 Consumer Motives
2.7 FACTORS AFFECTING CONSUMER BEHAVIOUR
2.8 CULTURAL FACTORS INFLUENCING CB
2.9 CHANGES IN MARKETING STTRATEGY
2.10 FUTURE TRENDS IN CONSUMER BEHAVIOUR
3.1.1 Characteristics
3.1.2 An animated TV advertisement
3.2.1 Beginning
3.2.2 TV Programs
3.2.3 Post Liberalisation Television
3.2.4 Cable television
3.2.5 Latest Technologies
3.2.6 TV Industry
3.2.7 TV Advertisements
3.3 IMPORTANCE OF TV COMMERCIAL
3.4 IMPACT OF TV AD
3.5 TVC – JAN – SEPT 10 ANALYSIS
3.6 RECENT TELEVISION CAMPAIGNS
4.1.1 Research Objectives
4.1.2 Scope of Study
4.1.3 Time
4.1.4 Geography
4.1.5 Research methodology
4.1.6 Research design
4.1.7 Following method was adopted during study-
4.1.8 Primary data
4.1.9 Sampling technique adopted
4.1.10 Tools and techniques adopted
4.1.11 Sample size:
4.1.12 Limitations
4.1.13 Findings & analysis Demographics
4.1.14 Critical observations
4.1.15 Findings
4.1.16 Suggestions
5.1 CONCLUSION
5.2 BIBLIOGRAPHY
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Impact_of_TV_commercial_on_consumer_behaviour

Impact_of_TV_commercial_on_consumer_behaviour

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Published by: Ritika Vohra Kathuria on Mar 10, 2011
Copyright:Attribution Non-commercial

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