Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
Syllabus_Fall_2010

Syllabus_Fall_2010

Ratings: (0)|Views: 27|Likes:
Published by John Sokolowski III

More info:

Published by: John Sokolowski III on Mar 10, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

03/10/2011

pdf

text

original

 
 1
FOUNDATIONS Of MARKETINGPRACTICE
 
MKTG 3650.003Fall Semester, 2010Lyceum9:30
10:50 TTh
 
Dr. Kenneth N. Thompson
 Office: BusAdmin Rm 238fHours: 1:30
3:30pm TTh & byappointmentPhone: 565-3137 (do not leave voicemail)
Required Text: Roger Kerin, Steven Hartley, and William Rudelius (2011), Marketing 10/e.(Boston: McGraw-Hill Irwin).
 
COURSE OUTLINE
Topics
 PART I -- INTRODUCTION TO MARKETING
PART II -- UNDERSTANDING MARKETS & CUSTOMER BEHAVIOR
PART III -- PRODUCT & SERVICE PLANNING
PART IV -- PRICE PLANNING & MANAGEMENT
Pricing Conceptsand StrategiesSetting & Adjusting Prices
PART V -- DISTRIBUTION PLANNING & MANAGEMENT
PART VI -- PROMOTION PLANNING & MANAGEMENT
 
 2Advertising& Sales Promotion
Topic & Examination Time Line 
Week Date 
“Marketing
10/e
 Chapters Lecture Topics &Associated Power PointHOs Examination & QuizDeadlines 
1 Aug 261
–  
Creating CustomerRelationshipsIntroduction to Course2Aug 31Sep 22
–  
Developing SuccessfulMarketing Strategies22
–  
The Strategic MarketingProcess1 -- Introduction to Marketing2 -- Introduction to MarketingManagement & Strategy3Sep 7, 93
–  
Scanning the MarketingEnvironment8
–  
Marketing Research: FromCustomer Insights to Actions3 -- Marketing InformationManagement4Sep 14,165
–  
Understanding ConsumerBehavior.6
–  
Understanding Organizationsas Customers4 -- Consumer Behavior &Decision Making, cont.
Online Quizzes 1
– 
3, 22Completion DeadlineSunday Sep 19 11:59 PM
 5Sep 21,239
–  
Market Segmentation,Targeting, and Positioning5 -- Market Segmentation6
–  
Product Positioning6Sep 28,3011
–  
Managing SuccessfulProducts and Brands7 - Basic Product Concepts8 - Product Life Cycles
Online Quizzes 8, 5, 6Completion DeadlineSunday Oct 3 at 11:59 PM 
7 Oct 5, 712
–  
Services Marketing4
–  
Ethics and SocialResponsibility9 - Branding Concepts
Online Quizzes 9, 11, 12Completion DeadlineSunday Oct 10 at 11:59PM
 8Oct 12,1410 -- Developing New Products& Services10 - New ProductDevelopment & The Diffusionof Innovations
Oct 12
– 
In Class Exam 1Lecture Topics 1
– 
7(Topics Tentative)
 
 3
9Oct 19,2113
–  
Building the PriceFoundation11
–  
Pricing Concepts &Strategies
Post Exam Review
9Oct 26,2814 -- Arriving at the Final Price10 Nov 2, 4Appendix B
–  
Financial Aspectsof Marketing7
–  
Understanding & ReachingGlobal Markets12
–  
Setting and AdjustingPrices11 Nov 9, 1115
–  
Managing MarketingChannels and Wholesaling13 -- Introduction To Channelsof Distribution, Wholesaling &Retailing
Online Quizzes 4, 10, 13, 14Completion DeadlineSunday Nov 14 at 11:59PM
 12Nov 16,1816 -- Supply Chain & LogisiticsManagement17 -- Retailing14
–  
Logistics & PhysicalDistribution13 Nov 2318
–  
Integrated MarketingCommunications19
–  
Advertising, SalesPromotion, and Public Relations15 - Introduction to Promotion
Online Quizzes 7, 15, 16,17 Completion DeadlineSunday Nov 28 at 11:59PM
 14Nov 30,Dec 220
–  
Personal Selling & SalesManagement21
–  
Interactive & MultichannelMarketingCatch-Up
Dec 2 -- Exam 2 LectureTopics 8 - 15 (TopicsTentative)
 15 Dec 7, 9
Dead Week
 
Review
 
Online Quizzes 18, 19, 20,21 Completion DeadlineFridayDec 10 at 11:59 PM 
16Dec 14,16
OPTIONAL FINALEXAM TBA
 

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->