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Research Proposal draft 06 03

Research Proposal draft 06 03

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Published by: isabelle on Nov 19, 2007
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Research Proposal
Multinationals & Globalization: Friends or foes?
SupervisorAnnelies de Kleijn Names Wietske van der Knaap294689Gabriëlle Boer298637Isabelle Coppens297950Team Team 3Date08-11-2007
 
Research Proposal:
Multinationals & Globalisation: Friends or Foes?
07-11-2007Team 3
Table of contents
1. Introduction....................................................................................................................32. Literature review.............................................................................................................4 
2.1 Corporate Social Responsibility............................................................... .........................42.2 Content of codes of conduct........................................................................... ...................42.3 Codes of conduct of Non Governmental Organizations (NGO’s)..................................52.4 Corporate codes of conduct................................................................... ............................62.5 Child labour.................................................................................................... ...................72.6 Codes of conduct and child labour................................................................. ..................8
3.Problem definition & Research questions......................................................................94. Theory and propositions...............................................................................................10
4.1 Evaluation of propositions..................................................................... ..........................104.2 Definition of concepts............................................................................ ...........................114.3 Conceptual model........................................................................................ .....................12
5. Data and methodology..................................................................................................14 
5.1 Research strategy..................................................................................................... ........14
6. Timeframe.....................................................................................................................157. Executive Summary......................................................................................................16 8. References.....................................................................................................................18
2
 
Research Proposal:
Multinationals & Globalisation: Friends or Foes?
07-11-2007Team 3
1. Introduction
The ethics of business are becoming more and more important for MultinationalEnterprises (Pedersen and Andersen, 2006). It is no longer all about making profit.MNE’s find themselves under a larger amount of social pressure. They have to meetneeds of not only employees, but also NGO’s and other interest groups. In response to theincreasing societal pressure, many companies adapt the concept of corporate socialresponsibility (CSR) by introducing codes of conduct that are expected to ensure sociallyresponsible business practices throughout the chain – from supplier of raw materials tofinal end-users (Pedersen and Andersen, 2006).Codes of conduct are discussed for some years now, but still there are no clearly definedrecommendations on what a good code should include to be effective. Furthermore,different parties can be involved in establishing codes like governments, businessassociations or NGO’s. These players in the field of codes of conduct all have their ownideas of what a code should include, how it has to be implemented or monitored. NGO’sare expected to establish effective codes of conduct, but in practice non governmentalregulation shows some short comings (O’Rourke, 2006). Less research has been doneconcerning the content of codes established by NGO’s. This research aims to comparenon governmental codes with those made by corporations themselves as to discover which are more effective.3

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