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Creative Workshop: Bonus Challenges

Creative Workshop: Bonus Challenges

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Published by David Sherwin
These are 10 bonus challenges in addition to those that you'll find in "Creative Workshop: 80 Challenges to Sharpen Your Design Skills," which is out now from HOW Books.

They were released at South by Southwest Interactive at my author's talk.
These are 10 bonus challenges in addition to those that you'll find in "Creative Workshop: 80 Challenges to Sharpen Your Design Skills," which is out now from HOW Books.

They were released at South by Southwest Interactive at my author's talk.

More info:

Categories:Topics, Art & Design
Published by: David Sherwin on Mar 11, 2011
Copyright:Attribution Non-commercial


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90 Please Sig   n Here
89 Rifftastic
88 Perfume is Overrated
87 Shared Sp          ae
86 Realpolitik
85 GoingNuts.Org
84 Concept, Redacted
83 My Design Graph
82 Creativity, First Class
81 Lost in Translation
You’re speaking Greek, I mean Latin. Having un beingcarded. Charting the path o your design decisions. This ad isconfdential. Going nuts over dangerous nuts. I wouldn’t touchthat client until you did. Two-person identity mashup. Just whatis that scent? Redesigning careers. Signs o beautiul progress.
For more challenges, click here to buy the book
Creative Workshop
rom Amazon.com!
2 Exercise 81
Your ad reads: “Lorem ispsum consequat dolor ix voxpopulii.” Either your audience is uent in designer’sLatin, or you need to roll up your sleeves and startwriting some real headlines. Crating copy or adesign project can be un i you have a strongcommand o your native tonguethough i writing isnot your orte, the process can be nerve-wracking.But don’t be scared. You’ve probably been acopywriter at some point in your lie. Just think backto when you took a trip to a oreign land. Whenconronted by cryptic billboards and bewilderingad images, you couldn’t help but write sales copyon the y. How else could you process that otherwiseunintelligible mass o oreign characters atop asmiling, bikini-clad woman clutching a piping-hotcappuccino?Use the ollowing challenge to take a journey intothe mind o a copywriter.
Lost  Tslto
Layout, writing30 minutes
“Most advertising experts agree that an attention-getting headline is thekey ingredient in asuccessul advertisement.” 
Robert W. Bly,
The Copywriter’s Handbook 
Find a oreign-language adver-tisement and redesign it with textyou’ve written in your native tongue.Try not to adjust the layout to ftyour words. What will help thisoreign ad make sense to thosewho speak your language?
Take iT furTher
Find a television advertisement in a oreignlanguage, take screen captures rom key scenesthat incorporate written text, and retouch them withdialogue in your language that makes sense o theprogression o images.
3Creativity, First Class
On my desk is a pile o postcards at least three inchestall, sent to me and my wie rom people all over theworld. They are inscribed with sentiments evoking aspecifc sense o place.For example: Here’s one o “The Bean” in Chicago’sMillennium Park, or a pink-purple sunrise over the wet-lands o Hillman Marsh in Ontario, or a bald cypresstree at sunset in Louisiana. There are also manycolorul landscapes o the mind: Andy Warhol’s silkscreened “Four Monkeys,” classic paintings by Matisseand Chagall and van Gogh, a lovely gouache happyace by the late designer Alan Fletcher. Postcardspurchased rom art museums and bookstores, ordiscovered in attics or at ea marketsoten tellingtales o places that no longer exist, whose historyis preserved through these yellowing squares othick paperboard.In the ollowing challenge, you’re going to designyour very own postcard, but or someone else’s travelobservations. Will they recognize the spirit o the placethey’d visited rom what you create?
ctvty,fst clss
Illustration, photography60 minutes
“Like all great travelers,I have seen more thanI remember and remember morethan I have seen.” 
Benjamin Disraeli
Take iT furTher
Ask or multiple paragraphs rom people thatyou know, then create an accordion-oldedpostcard book that links the locations throughthe overall design.
Ask a riend to write a paragraphor you rom a vacation destinationthey returned rom recently. Takethat paragraph and design a post-card or it that evokes a sense oplace rom that destination. Then,when it’s complete, send it to your riendwith the paragraph written on it.

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