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Gap, Inc.- A Portfolio AnalysisGap, Inc.- A Portfolio Analysis
Pradeep SapkotaPradeep SapkotaAlbi AlikajAlbi AlikajKristina DailyKristina DailySony Byanjankar Sony Byanjankar Maureen AtienoMaureen Atieno
 
 
IntroductionIntroduction
Leading American specialty apparel retailer Leading American specialty apparel retailer New York State Exchange (GPS)New York State Exchange (GPS)Figures:Figures:
 –150,000 employees150,000 employees –3,139 stores3,139 stores –Brands: Gap, Banana Republic, Old Navy, Piperlime,Brands: Gap, Banana Republic, Old Navy, Piperlime,Forth & Towne, and othersForth & Towne, and others –Worth: $13.32 billionWorth: $13.32 billion
 
 
HistoryHistory
Established: July, 1969 by Donald andEstablished: July, 1969 by Donald andDoris Fisher in San Francisco StateDoris Fisher in San Francisco StateUniversity selling Levi’s jeans and recordsUniversity selling Levi’s jeans and recordsGradual Increment in net incomeGradual Increment in net incomeRecession in 1970s- company’s reactionRecession in 1970s- company’s reactionMay, 1988- Reincorporated in State of May, 1988- Reincorporated in State of DelawareDelawareAddition of other members in the portfolioAddition of other members in the portfolio

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Jenny Infante-Reyesleft a comment

I wanted to inquire what the % contribution of babyGap was in terms of sales and profits to the total Gap brand?