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Corporate Social Responsibility

Corporate Social Responsibility

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Published by Aravinda A
Corporate Social Responsibility of Toyota Corporation
Corporate Social Responsibility of Toyota Corporation

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Published by: Aravinda A on Mar 11, 2011
Copyright:Attribution Non-commercial


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Corporate Social Responsibility 
Page 1
Cover Sheet
Course Code:
Course Name:
Advanced Professional Skills
Title of work 
: Craft of Research
ame Of The Topic: Corporate Social Responsibility
The Last Date: 20 January 2011Date prepared: 19 January 2011Group No. B24Name of the Student:
Family Name Given name T-Number
Agastyaraju Aravinda 850805-T557
Name of the Supervisor
: Samuel Petro Sebhatu, Mikael Johnson
Filled out by the examiner
First return: _____ Second return: _________ Third return:_____________Passed:____________ Received Points:___________ Grade:________________ Examiner:____________
Corporate Social Responsibility 
Page 2
This paper outlines the conceptual and contextual and disciplinary scope of the rapidly evolvingtopic ³Corporate Social Responsibility´. Corporate social responsibility is overseen in growthindustry ± if u log on to Google and search for CSR you¶ll come up with 970000 web-pages toinspect. CSR is turning into big businesses all over the world. This paper throws a light that howCSR is contributing for the development and progress of the society.Here I have given a clear view about the corporate social responsibility and its influence on thesociety with the case of Toyota Corporation. I here presented the CSR initiatives and practices byToyota Corporation. Here I used secondary data from the company and other web sources. I useboth qualitative as well as quantitative data and analyse them to have better understanding aboutthe impact of corporate social responsibility on both the society as well as company.
ey Words
Corporate Social Responsibility, Societal Concern, Competitive Advantage, Sociallyresponsible investment, environmentally responsible, ethical practices and service, ToyotaCorporation.
Corporate Social Responsibility 
Page 3
Corporate social responsibility is today¶s trending topic in corporate world. Since business andsociety have been interdependent. This relationship between business and society is appreciatedlike: ³corporate should work like a honeybee, which take the nectar of a flower without the flower being losing its shape and fragrance and provides honey for the wellbeing of the society´. Thebusiness history is replete with evidences to believe that business grows and develops only wheresociety thrives. On the contrary, business dies when the society condemns and rejects it. Nobusiness can survive without societal approval and sanction.The interdependent nature of relationship between the business and the society is best illustratedby the father of modern management Peter Ducker (1954) with the example of ship and sea. ³Likethe relationship between a ship and the sea which engirds it and carries it, which threatens it withstorm and shipwreck, which has to be crossed but which is yet alien and distant´.I have considered the case of the Giant automotive manufacturer ³Toyota Corporation´ which isoperating over all the global markets. I presented how the company is providing its services to thesociety in terms of corporate social responsibility. Toyota Company is incorporating theenvironmental responsibility from the development of sustainable vehicles and makingmanufacturing plants sustainable to vehicle recycling. ³Eco-driving´ educational programs andreforestation, Toyota is actively engaged in wide variety of programs to improve the environment.This environmental responsibility is a key element of Toyota¶s corporate social responsibilityinitiatives.These activities lead to a competitive advantage to the company and create an impression in themind of public. Due to the company support in creating the better environment, society is alsograteful to the company. As a company, Toyota is fully committed to the principles of sustainability. It promises the society, shareholder, and stakeholders for sustained economicperformance. At the company, social initiatives don¶t just cover the community, but alsoemployees, this re-interpretation has happened for an important reason: society represents a mix of employees and non employees. By including employees in social initiatives, the company hasdemonstrated that no initiative can succeed unless if the initiators of the improvement do notfigure among the beneficiaries themselves. So finally I can conclude that both company andsociety are interdependent each other. CSR has become a key concept and activity in theorganization, which promotes a sustainability and growth towards the society.

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