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A Beginner Guide to Understand the Difference Between Marketing and Branding

A Beginner Guide to Understand the Difference Between Marketing and Branding

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Published by raamz
This gives the reader a basic understanding of Marketing and Branding, and the difference between the same. This is meant only for inducing the thought process in readers' mind and it should not be taken as a final word.
This gives the reader a basic understanding of Marketing and Branding, and the difference between the same. This is meant only for inducing the thought process in readers' mind and it should not be taken as a final word.

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Published by: raamz on Mar 12, 2011
Copyright:Attribution Non-commercial

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03/12/2011

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One can have marketingwithout branding, but cannot have branding without marketing
 
Branding is what you stand for. Marketing is how youentice consumers to purchase
 
Successful marketing createsmore profitable rupees.Successful branding createshistory 
 
Branding is indirect sale and Marketing is direct sale
 
Branding is the work done onthe DNA of a company, aproduct, etc.
Marketing Vs Branding: An easy guide to understand the real meaning in thecurrent context
Authored by Ramasubramaniam, Brand Manager 
–  
FHL
Once read somewhere “Ask two economists the same question and you get three answers”.
So doMarketing and branding experts! They just broke the record by economists overwhelmingly by givingmore answers to a simple (only if I am allowed to term like that) question like Marketing versusBranding. The discussion so far never failed to create confusion than clarity.Experts clearly start belonging to different school of thoughts and each one of them is totallyconfident about what they know. If I have to broadly place all the thoughts (confusion would fit herebetter), there emerge in total three divisions of people.
#1
: Marketing is a mother of all activities and Branding is a subset/part of Marketing
#2
: Marketing is a process that abstracts benefits from a brand. In other words, Branding isMarketing+
#3
: Marketing and Branding are the same in the contemporary world and also are inseparableBut in the current context, are these all three schools of thoughts relevant? Answering to this wouldmake our life easy in understanding the difference between Marketing and Branding.Relied strongly upon Commodity versus Brand debate, the first school of thoughts
firmly states “
onecan have marketing without branding (refers to commodity selling), but cannot have brandingwithout marketing
”.
Also this section of experts draws similarity between promotion
one of the4Ps of marketing, and branding. Before one falls prey to the above argument, one needs tounderstand the real meaning of branding. The word
“branding”
for years has been overused, rather used in adifferent context, to the point that its originally intendedmeaning is obscured. It is more than just creating a set of 
Marketing
communications intended to reach thetargeted customers; and it should not be confused withdifferent promotional activities alone. It is just oneaspect of branding, rather
Brand Management
or
Brand Thinking
. It sho
uld lead to ‘Brand Health’ that in
turn makes way to healthy relationship between aproduct or service and the customers.Gone are days when customers valued only the physicalfeatures attached to the offerings. In the contemporaryworld where customers has evolved and also starteddemanding more from the providers in terms of behaviour or attitude shown by them. In the context, thefirst school of thoughts becomes outdated and the newbreed of thought emerges
While marketing encourages

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