Pricing strategies usually change as the product passesthrough its life cycle
Two broad categories -
MARKET SKIMMING PRICING
Setting a high price for a new product to skim maximum revenuelayer by layer, from the segments willing to pay high price, thecompany makes fewer but more profitable sales.
Product quality and image must support high priceCost of production of smaller lot must not be that high that it eats high priceDifficult for competitors to enter in the market with same features