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29-6-2004

29-6-2004

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Published by ALI

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Categories:Types, Business/Law
Published by: ALI on Mar 12, 2011
Copyright:Attribution Non-commercial

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03/12/2011

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PRICING
PRICING CONSIDERATIONS AND APPROACHES
 
 
PRICE
The amount of money charged for a product or service, or the sumof the value that consumers exchange for the benefits of having or using the product or service
.
Fixed price
- one price for all buyers
Dynamic pricing
– charging different prices depending on individualcustomers and situation
.Because of large scale retailingBecause of internet, “Compare.Net, PriceScan”
PRICE WAR
 
 
FACTORS TO CONSIDER WHEN SETTING PRICES
Internal Factors
 
Marketing ObjectivesMarketing Mix StrategyCostsOrganizational Considerations
External Factors
Market and DemandCompetitionEconomyResellers
.
Government Policy
.

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