Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more ➡
Download
Standard view
Full view
of .
Add note
Save to My Library
Sync to mobile
Look up keyword
Like this
2Activity
×
0 of .
Results for:
No results containing your search query
P. 1
Sales Promotion 2

Sales Promotion 2

Ratings: (0)|Views: 259|Likes:
Published by ALI

More info:

Categories:Business/Law
Published by: ALI on Mar 12, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, PPT, TXT or read online from Scribd
See More
See less

03/29/2012

pdf

text

original

 
HOW PROMOTIONS AFFECT SALES
February 9, 2005
 
In the last session we covered1: Difference in Advertising and Sales Promotion2: Different types of Sales Promotions i.e. trade promotion,retailers promotion and consumer promotion3: Expenses on sales promotion activities as a percentage of tadvertising expenses4: Trends in Sales Promotion5: Reasons of upward trends in sales promotion6: Next topic is HOW PROMOTIONS AFFECT SALES
 
Promotions affects through four mechanisms
1: BRAND SWITCHING 2: REPEAT PURCHASING 3: PURCHASE ACCELERATION 4: CATEGORY EXPANSION 
1:
BRAND SWTICHING
The consumer is induced to purchase a different brand fromthat which would have been purchased had the promotionnot been available.

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->