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Introduction

Introduction

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Published by ALI

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Categories:Types, Business/Law
Published by: ALI on Mar 12, 2011
Copyright:Attribution Non-commercial

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03/12/2011

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INTERNATIONAL MARKETING &EXPORT MARKETING 
 
INTERNATIONAL MARKETING &EXPORT MARKETING 
May 18, 2005
 
MARKETING --Total system of business activities designed toplan, price, promote and distribute want-satisfying products and services to target marketsto achieve organizational objective.DOMESTIC MARKETS ± buyers in a country, including consumers,producers, resellers and government agencies.INTERNATIONAL MARKETS -- Buyers found abroad, includingforeign consumers, producers, resellers andgovernments.MARKET ± The set of all actual and potential buyers of a productor service.
 
INTERNATIONAL MARKETING ± The activities or an organizationto market its products in two or more countries.Performance of business activities designed toplan, price, promote and direct the flow of acompany¶s goods and services to consumers or users in more than one nation for a profit.GLOBAL MARKETING ± Companies treat the world, includingtheir home market as one market.Market segmentation is not on national bordersbut on demographics like age, income level etc.Companies involve in global marketing generatemore than half of its revenue from foreign markets.

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