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2000 WHU Koblenz Das Consulting Case Book

2000 WHU Koblenz Das Consulting Case Book

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Published by: r_oko on Mar 12, 2011
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05/22/2011

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Das Consulting Case-Boook
Initiiert durch dasWHU 2000 Career-Management-Team
 
1
 
Die meisten Beratungsunternehmen benutzen „Cases“ imRekrutierungs-Prozeß. Die Interviewer erhoffen sichdavon Informationen über die Fähigkeit der Kandidaten,ihre eigenen Gedanken zu strukturieren, sinnvolle Fragenzu stellen und zu plausiblen Lösungen zu gelangen.Dabei ist die Vorgehensweise mindestens so wichtig wiedie Antwort selbst.Dieses WHU-Consulting-Case-Buch soll Euch bei derVorbereitung auf solche Case-Interviews helfen. Ihrfindet eine kurze Einführung in die Beratungsbranche(aus einer US-amerikanischen Perspektive);grundlegende Konzepte werden im Ansatz wiederholtund einige allgemeine Interview-Ratschläge sindaufgeführt. Den Kern bilden jedoch rund 75 beispielhafteCases, die am besten in Probe-Interviews zu zweit geübtwerden können.Grundlage für dieses Buch waren die von denConsulting-Clubs der J.L. Kellogg Graduate School of Mangement und der University of Michiganherausgegebenen Case-Sammlungen. Aufbereitet undzusammengestellt wurde es vom WHU 2000 TeamCareer-Management.Wir wünschen Euch viel Spaß bei der Vorbereitung undviel Erfolg in den Interviews!Wolfram Gerlof Carolin TornerBernd TrautweinRobert VollrathMalte Wulfetange
 
2
 
Inhaltsverzeichnis
1 OVERVIEW OF THE CONSULTING INDUSTRY................................................................5 1.1 W
HAT IS
C
ONSULTING
?..............................................................................................................5 2 CONSULTING ARTICLES....................................................................................................11 2.1 T
HE
M
ANAGEMENT
C
ONSULTING
I
NDUSTRY
............................................................................11 2.2 R
EFLECTIONS ON
F
IRST
-Y
EAR
R
ECRUITING
.............................................................................15 2.3 I
S
C
ONSULTING THE
R
IGHT
F
IELD FOR
Y
OU
?............................................................................23 3 OVERVIEW OF CASES.........................................................................................................29 4 DIFFERENT TYPES OF CASES...........................................................................................32 5 FRAMEWORKS FOR CASES...............................................................................................33 5.1 G
ENERAL
M
ODELS
...................................................................................................................33 5.2 A
DDITIONAL
M
ODELS
..............................................................................................................35 6 DOS AND DON’TS................................................................................................................47 7 HOW TO PREPARE FOR THE CONSULTING INTERVIEWS?........................................49 8 GENERAL INTERVIEW QUESTIONS ................................................................................50 9 SAMPLE CASES....................................................................................................................51 9.1 C
HINA
P
RODUCTS
D
IVISION
.....................................................................................................51 9.2 H
EALTHCARE
C
OMPANY
..........................................................................................................53 9.3 E
LECTRONIC
J
OINT
V
ENTURE
...................................................................................................54 9.4 T
ELEVISION
C
ABLE
C
OMPANY
.................................................................................................55 9.5 M
AGAZINE
S
UNDAY
S
UPPLEMENT
............................................................................................57 9.6 A
MERICAN
E
XPRESS
C
HARGE
C
ARD
........................................................................................58 9.7 T
ELEVISION
C
ABLE
C
OMPANY
 9.8 C
REDIT
C
ARD
D
IVISION OF
B
ANK
.............................................................................................61 9.9 M
OVIE
R
ENTAL
B
USINESS
........................................................................................................62 9.10 A
UTO
S
ERVICE
S
TORES
............................................................................................................64 9.11 S
PORTS
F
RANCHISE
..................................................................................................................66 9.12 D
URABLE
G
OODS
D
ISTRIBUTION
C
ASE
....................................................................................67 9.13 B
USINESS
F
ORMS
C
ASE
............................................................................................................68 9.14 “H
IGH
-E
ND
 
P
OTS
&
 
P
ANS
C
OMPANY
C
ASE
............................................................................69 9.15 P
APER
P
RODUCTS
M
ANUFACTURER
C
ASE
................................................................................71 9.16 P
IANOS
.....................................................................................................................................72 9.17 C
OKE VS
.
 
RC
 
V
ALUE
C
HAIN
.....................................................................................................74 9.18 F
ERTILIZER
...............................................................................................................................75 9.19 A
IRPLANE
M
ANUFACTURER
.....................................................................................................76 9.20 M
YSTERIOUS
A
UDIOCASSETTE
M
ARKET
..................................................................................77 9.21 W
INDMILL
................................................................................................................................78 9.22 B
ANK OF
L
UKE
.........................................................................................................................78 9.23 C
ANDY
C
OMPANY
....................................................................................................................81 9.24 S
KYSCRAPER
............................................................................................................................82 9.25 C
ONSULTING
F
IRM
(I)...............................................................................................................82 9.26 C
OSMETIC
C
OMPANY IN
E
UROPE
..............................................................................................84 9.27 S
EMICONDUCTORS
....................................................................................................................85 9.28 A
IRLINE
I
NDUSTRY
...................................................................................................................86 9.29 O
IL
T
ANKER
.............................................................................................................................87 9.30 F
ERTILIZER
...............................................................................................................................87 

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