Rin

Clothes talk for us. Rin plays an integral part in enabling us to look good by providing
demonstrably superior whites, giving us the confidence to realize our ambitions.

Sparkling white - clean clothes not only help us form great impressions on the people we meet
but also provide us confidence to realize our ambitions. Rin understands this need and strives to
deliver best in class whiteness through continuous innovation and product improvements
supported by memorable campaigns like “Uski saari, meri saari se safed kaise” in the 90s to
“Safedi ka Shehanshah” with Amitabh Bachchan. In 2007, Rin introduced the first ever shade in
the laundry category, offering proof of whiteness to consumers with the “Kya Saboot Hai”
campaign with Boman Irani.

In 2008 Rin has been re launched and now provides “Dugni Safedi, Dugni Chamak” as
compared to ordinary powders.

Rin Matic, a specialist washing machine powder, launched in July 2008, is based on the insight
that ordinary powders do not deliver under machine wash conditions, thus requiring intervention.
Hence, leading to a situation aptly articulated in the tagline “Machine kare maaze, Biwi ghar pe
kapde ghise”. Now with Rin Matic consumers can delegate laundry back to machine, because
“Chamkti safedi hai, machine aur Rin Matic ka kaam”.

Key Facts
• Rin was launched in India as a bar in 1969 with the iconic lightning mnemonic.
• Rin powder was launched in 1994 as Rin Power White
• Rin Matic for washing machines, launched in July 2008
• Sold in developing markets in Africa, Asia and Latin America.
• Sold as Brilhante (Brazil), Rin (India) and under other local brand names.

From Our Range

Rin Bar

Rin Powder

Rin Jasmine Powder

Rin Matic