MANAGING STRATEGIC

COMMUNICATIONS
Delivering Business Results Through Improved Communication
Management Strategies
14, 15 and 16 October 2008 Gallagher Estate, Johannesburg
Join Our Panel Of Expert Speakers Boost Your Organisation Strategic
As They Share Their Experiences And Communication Strategies By:
Strategies:
• Tania Steenkamp • Hearing best practice case studies
Manager: Communications from top government and corporate
AA AUTOBAY organisations
• Marque van der Walt • Gaining practical tools and techniques
Head: Communications to ensure that you have the most
METROPOLITAN effective communication plans in place
• Solomon Mkgale • Learning how to build your brand
Communications Manager identity by creating a strong
AIRPORTS COMPANY OF SOUTH AFRICA communications culture in your
• Chris Hewitt organisation
Communications Manager • Mastering change and crisis
SPRINGBOKS RUGBY TEAM communication to establish a strong
• Tshepo Matseba brand identity
Communication Manager: Group Sales • Exploring how to enhance your brand,
MOMENTUM GROUP product and customer services through
• Patrick Collings social media
Founding Partner
SAGACITE BRAND AGENCY Pre- Conference – Focus Day:
• Stephanie Griffiths MORNING SESSION
Communications Consultant,
COHESION, COMMUNICATION & RESEARCH EFFECTIVELY COMMUNICATING YOUR STRATEGY FOR
INNOVATIVE COMMUNICATION PRACTICE
• Mike Stopforth Led By:
Social Media Consultant Jason Myhill
Director
CEREBRA DYNAMINDS
• Grant Vernon AFTERNOON SESSION
BUSINESS MADE SIMPLE
Founding and Professional Member INTERNAL CONSULTANCY APPROACH TO STRATEGIC
COMMUNICATIONS MANAGEMENT
NATIONAL SPEAKERS ASSOCIATION OF Led By:
SOUTHERN AFRICA Stephanie Griffiths
Senior Partner
COHESION COMMUNICATION, RESEARCH AND
DEVELOPMENT
What Delegates Had To Say About
Past IQPC’S Communications Conferences: Post-Conference - Workshop:
WHY MANAGEMENT DOESNT WORK ... AND WHAT
TO DO ABOUT IT ... A CASE STUDY ON EFFECTIVE
“It was professionally handled and all presenters were COMMUNICATION TO GET RESULTS?
professional in their presentations” Led By:
Grant Vernon
Business Development Manager BUSINESS MADE SIMPLE
IMPALA PLATINUM Founding and professional member
NATIONAL SPEAKERS ASSOCIATION OF SOUTHERN
AFRICA
“Well organised and communicated, quality speakers,
very focused” Media Partner:
Manager: CSR
PRICEWATERHOUSECOOPERS

“Excellent for communications and PR managers”

BETD Manager Researched and Developed by:
SOUTH AFRICAN PORT OPERATIONS

Register Today! Call +27 (0) 11 669 5000 Fax +27 (0) 11 669 5069 registration@iqpc.co.za www.iqpc.com/za/strategiccommunications
Dear Communications Professional, July 2008

Is your organisation facing challenges in the area of communicating to its stakeholders? Even in an era
of advanced mediums of communication sending your message across is not easy. Are the communication
strategies which you have put into place not quite yielding the expected results? Effective communication is a
crucial factor in any business. It is vital that your stakeholders, both internal and external understand your brand
to ensure a positive company image.

If you would like to learn more about the best practices in strategic communications and how to create
brand ambassadors from your stake holders, then you cannot afford to miss this conference. The Managing
Strategic Communications Forum has been put together through industry research and on the agenda are
issues which you grapple with on a day to day basis.

“Communications activities must add to more than a series of isolated events such as the dissemination
of an occasional press release. Being strategic requires more deliberate, innovative communication practice –
communications are essential to overall success of organisations”.
Comment by: Julia Coffman

At The Managing Strategic Communications Forum you will:

• Analyse mechanisms to effectively engage top management – driving success from top to bottom
• Discover strategies to assess your organisation’s performance with regards to your communication
strategy
• Be exposed to top governmental and corporate organisations in South Africa who will share their
success stories
• Establish ways to enhance crisis management in your organisation

This conference is one of its kind as it addresses the challenges that communications executives
encounter. Don’t delay in booking your seat. Complete the registration form at the back of this brochure and fax it
back to us NOW to book your seat on +27 (0) 11669 5069.

Kind Regards,
p
e a r f rom to ate
PS: H
a n d corpor
men t have
govern sations who ective
i eff
organ s t i tuting egies.
ed i n at
Tanya Tasic master nication str
u
Divisional Director comm
IQPC SOUTH AFRICA

Who Should Attend This Conference: ABOUT IQPC

IQPC provides business executives around the world with
• Head: Communications tailored and practical conferences, large scale events, topical
• Communications Director / Manager seminars and in-house training programmes, keeping them
• Corporate Communications Director/Manager up-to-date with industry trends, technological developments
and the regulatory landscape. IQPC’s large scale conferences
• PR Manager are market-leading “must attend” events for their respective
• Brand Manager industries. IQPC produces more than 1,500 events annually
• HR Manager around the world, and continues to grow. Founded in 1973,
• Training Manager IQPC now has offices across six continents including major
cities such as: Berlin, Dubai, Johannesburg, London, Madrid,
• Marketing Manager New York, Sau Paulo, Singapore, Stockholm, Sydney and
• Corporate Affairs Manager Toronto. IQPC leverages a global research base of best practices
• Employee Relations Manager to produce an unrivalled portfolio of conferences and training
events.

Register Today! Call +27 (0) 11 669 5000 Fax +27 (0) 11 669 5069 registration@iqpc.co.za www.iqpc.com/za/strategiccommunications
 CONFERENCE DAY ONE
TUESDAY 14 OCTOBER 2008

Don’t miss this opportunity to participate in a small-group setting with other delegates in this interactive full
day pre-event workshop! Led by a specialist expert, IQPC workshops offer you the chance to improve your
knowledge through practical discussions and experiential learning.

Morning Workshop Format Afternoon Workshop Format

08:00 Registration and Refreshments 14:00 Workshop Commences

09:00 Workshop Commences 17:30 Workshop Ends
13:00 Lunch Refreshments will be served during breaks
Refreshments will be served during breaks

EFFECTIVELY COMMUNICATING YOUR AN INTERNAL CONSULTANCY APPROACH TO

STRATEGY FOR INNOVATIVE COMMUNICATION STRATEGIC COMMUNICATIONS MANAGEMENT
PRACTICE • Investigating diagnostic research planning
• Defining the scope and recipe to win • Delve into best practices in implementation of
• Articulating the strategic focus effective strategic communications plans
• Integrating strategic thinking and aligning • Building a dashboard for evaluating whether
decision making communication strategy works for you

Led By: Led By:

Jason Myhill Stephanie Griffiths
Director Senior Partner
DYNAMINDS COHESION COMMUNICATION
RESEARCH AND DEVELOPMENT

INTRODUCING YOUR WORKSHOP LEADER INTRODUCING YOUR WORKSHOP LEADER

About Your Workshop Leader About Your Workshop Leader

Stephanie Maria Griffiths is the senior partner in Cohesion

Jason Myhill grew up and was educated at the Wartburg Kirchdorf
Schools before moving on to the University of
Kwazulu Natal where he completed his BSc. in
Electronic Engineering. He has since completed
a MBA from the University of Cape Town
Graduate School of Business and has also studied
Negotiations, Currencies, Entrepreneurial Finance
and Corporate Valuations at the Anderson School
of Management, University of California in Los
Angeles. After university Jason started his career in process control
and business systems, working for the largest Titanium Mining
Company, Richards Bay Minerals. He broadened his scope by
consulting to an economic and financial researcher, importers and
exporters. He then went on to start a company, now registered
as Dynaminds (Pty) Ltd. Jason’s client interaction ranges from
individuals starting ventures through to large corporations such as
Impala Platinum Holdings.
Communication, Research and Development,
her own specialised consultancy dealing
in organisational research, development
and applied communication practice. Her
team have been privileged to consult to
major corporates in both the public and
private sector both in South Africa and
internationally. Prior to founding Cohesion
eighteen years ago Stephanie gained
experience in communication, group
intervention, management, human resources
and organisational development on the Star, by writing and editing
various national consumer and financial journals and within the
Barlow Rand Group. Her tertiary studies have been in behavioural
science, languages and communication. Stephanie has published
various articles in professional journals and has presented papers
at numerous professional forums both locally and abroad. Projects
she has worked as an advisor have received international awards.
She has served at regional and national committee level for SAAIE,
on a regional board of SACOB, as the vice-chairman of the NQF
Standards Generating Body for Public Relations and Communication
Management and is a past Executive Chairperson of the International
Management Board of the International Association of Business
Communicators,(2004/2005) a professional body serving the
interests of 13000 members around the world. She has served as a
trustee of the IABC Research Foundation and is a director of the IABC
Accreditation Council.

Register Today! Call +27 (0) 11 669 5000 Fax +27 (0) 11 669 5069 registration@iqpc.co.za www.iqpc.com/za/strategiccommunications
 CONFERENCE DAY TWO
WEDNESDAY, 15 OCTOBER 2008

07:30 Registration and Early Morning Refreshments • Establishing ways to perform customer
services acts and product development
08:30 Opening Remarks by Chairperson through usage of blogs and other social media
• Using user-generated content to engage the
08:45 Maximising Recognition of the Strategic Role consumer – benefits and problems

EXPERT
of Communications • Utilising social networks as an effective
• Ascertaining that in the internal marketing tool – creating shared value for
environment employees are aligned with marketer and stakeholder
the organisation’s strategy • The rise of video as a tool to communicate via
• Ensuring that the organisations strategy is social media channels
translated and communicated effectively to Patrick Collings
Partner
CASE STUDY

the external stakeholders

• Aligning your customers to your SAGACITE BRAND AGENCY
communication strategy, thereby creating
brand awareness 12:30 Lunch and Networking for All Delegates and
• Ensuring buy-in, but above all that Speakers
communications’ role is seen to be
indispensable throughout your company 13:30 SA Rugby: Managing the Media Frenzy
• Doing everything with passion and Surrounding the Brand
believing in the brand you are building • Effectively managing public expectations
Tania Steenkamp and creating a unified identity around the
Manager Communications ‘green and gold’ through the commitment to a
AA AUTOBAY well communicated strategic agenda
• Following a reputable set of communications
CASE STUDY
09:30 Reviewing Key Elements of A Successful principles to ensure effective communication
Crisis Communication Management Plan to all stakeholders involved
• Clearly defining who the crisis management • Implementing a long-term strategic
team consists of communications plan to ensure the success of
CASE STUDY

• Instituting a vulnerability audit in advance the Springbok Rugby Brand

to identify potential crisis before occurrence • Looking at integrating your communication
• Managing internal and external stakeholder campaign with social networks to build your
relationships effectively to minimise reputation, brand and the market
negative impact of crisis Chris Hewitt
Solomon Makgale Communications Manager
Manager Communications: Corporate Office SPRINGBOK RUGBY TEAM
AIRPORTS COMPANY SOUTH AFRICA
14:15 Assessing the Role of Leadership In The Success
10:15 Rapid Networking Session Of Your Corporation’s Communication Strategy
Meet network and exchange business cards • Ensuring leadership buy-in so that your
with fellow delegates and speakers in strategy is supported from the top down
X-CHANGE

• Developing a culture of continuous contact

CASE STUDY

IQPC’s exclusive, lively networking session. In this

RAPID

revolutionary, quick fire format, you can meet with leadership regarding the company’s
every single delegate and exchange best practices communication strategy
and learning. Bring along your business cards, this • Improving your stewardship model by
will be exciting making your leaders role models, thereby
delivering high performance results
10:45 Refreshments and Networking Tshepo Matseba
Communication Manager: Group Sales
11:00 Highlighting Communication Content As MOMENTUM GROUP
King Both Externally and Internally
• Using content to influence audiences – 15:00 Refreshments and Networking
achieving goals through people
15:15 Utilising Emerging Technologies To Facilitate
CASE STUDY

• Creating committed employees through

Transformation In Strategic Communications
effective communication practices who
• Investigating the role of web 2.0 in bridging the
understand vision and goals
communication gap and promoting globalisation
• Securing employee trust through • Examining the practicality of web 2.0 in South
communications
EXPERT

African communications
Marque van der Walt • Scrutinising the effects of blogs, social
Head of Communications networks and wiki assist in achieving
METROPOLITAN participation in the communication system
Mike Stopforth
11:45 Scrutinising How Social Media Can Be Social Media Consultant
Implemented As An Effective CEREBRA
Communications Channel
• Looking at how integrating your 16:15 Closing Remarks by Chairperson
communication strategy with technologies can
build reputation, your brand and market places 16:30 Close of Conference Day One

Register Today! Call +27 (0) 11 669 5000 Fax +27 (0) 11 669 5069 registration@iqpc.co.za www.iqpc.com/za/strategiccommunications
 SEPARATELY BOOKABLE WORKSHOP DAY
THURSDAY, 16 OCTOBER 2008

Get the most out of your conference experience by attending the post-conference workshop! This practical focus
day is the ideal opportunity for brainstorming, discussion, interactive debate and hands-on learning. Join a group
of delegates in a more intimate setting where you will get to embed your know-how of strategic communications
principles and strategies
FULL DAY POST-CONFERENCE WORKSHOP
Workshop Format

08:00 Registration And Refreshments

08:30 Workshop Commences
13:00 Luncheon for Delegates and Speakers
Refreshments will be served during breaks
16:30 Workshop Ends
WHY MANAGEMENT DOES NOT WORK ... AND WHAT TO DO ABOUT IT ... A CASE STUDY ON EFFECTIVE
COMMUNICATION TO GET RESULTS
Grant will use a practical case study from a successful private high-tech firm that develops GPS (global positioning system) and similar
products. They were recently caught off-guard by a competitor’s new product. When they pursued development of a directly competing
product, the projected costs threatened to scuttle the project. The key unit managers gathered in a number of contentious meetings
that featured anger, blame, and bewilderment, but produced no effective conclusion. At the end of the case it fell to the newly-
promoted executive vice-president, to push the group toward a go/no-go decision.

Learning Objective:
To examine conflict and communication within and between organisational groups. More specifically, to understand how organisational
decision-making can be affected by the personal style, departmental allegiances, and other characteristics and situational factors of
participants, as well as by group processes. Get the opportunity to analyse a tense managerial situation that demands a tactful but
decisive leadership response.

Subjects Covered:
• Strategic Communication
• Conflict Management
• Effective Decision Making
• Understanding Group Dynamics
• Human Resources Management
• Successful Leadership Skills
• Managing Organisational Behavior

Led By:
Grant Vernon
BUSINESS MADE SIMPLE
Founding And Professional Member
NATIONAL SPEAKERS ASSOCIATION OF SOUTHERN AFRICA
Grant Vernon is a speaker, trainer and facilitator dedicated to helping people to manage and develop their skills more
effectively. Grant’s specialty is facilitating complicated management lessons and information into simple, immediately
implemental action steps and he has helped thousands through his talks, seminars and workshops. Grant brings a wealth
of practical information to his listeners, helping them to develop their techniques and strategies to consistently overcome
frustration and disorganisation. He demonstrates that you don’t have to be a super hero to manage your career and time
successfully. Through examples and stories, you’ll learn hands-on techniques you can use RIGHT NOW to improve your skills
and combat wastage, stress and constant fire fighting. Grant has spoken to dozens of companies and associations in South
Africa, Africa and Great Britain as well as many Chambers of Commerce and professional organisations. He is a founding and
professional member of the National Speakers Association of Southern Africa and currently the President of the KZN Chapter.
His presentations consistently receive rave reviews for the practical information they contain and for his energetic and
enthusiastic delivery

BRANDING OPPORTUNITIES

5 Reasons why the Managing Strategic Communications Conference Gives You the Best Value for Your
Marketing Spend:
1 You will have direct access to the most senior people in the industry; the key decision makers who are responsible for optimising their strategy and practice
2 Your clients and your critical potential clients will be attending the Managing Strategic Communications Conference and this is the perfect
chance to make yours the brand they remember
3 You will have the option of receiving a full participant list of all delegates that attend the conference.
4 The exhibition area is strategically placed in the conference venue to enable maximum interaction with all attendees. You will have full and prolonged exposure
to this select audience
5 Our focused and highly researched presentations will provide you with the in-depth knowledge of the industry to further your business,
improve existing relationship and pursue new contacts
As the Managing Strategic Communications Conference is not a tradeshow, there will only be a limited number of opportunities available. To secure
premium sponsorship and exhibition opportunities, call IQPC on +27 (0) 11 669 5000 or email: sponsorship@iqpc.co.za

Register Today! Call +27 (0) 11 669 5000 Fax +27 (0) 11 669 5069 registration@iqpc.co.za www.iqpc.com/za/strategiccommunications
 MANAGING STRATEGIC COMMUNICATIONS
14, 15 and 16 October 2008 Gallagher Estate, Johannesburg

EASY PAYMENT METHODS BY CHEQUE, DIRECT DEPOSIT OR CREDIT CARD: 3 Easy Ways To Register Please contact us for
International Quality & Productivity Centre, Standard Bank, Randburg Branch,
Fax your registration form more information
Code 01-80-05, Account #: 021616299, IBAN #: 01800590
 to +27 (0)11 669 5069
Phone +27 (0)11 669 5000
Online 
 www.iqpc.com/za/
strategiccommunication
 E-mail info@iqpc.co.za or
registration@iqpc.co.za
 Post Private Bag X10009
Sandton, 2146

TERMS AND CONDITIONS

Accepted applications to attend the IQPC conference or training course (“Event”) are in every
case subject to these terms and conditions:
Payment Terms - Payment is due in full upon completion and return of the registration form.
Due to limited conference space we advise early registration and payment by credit card to avoid
disappointment. Admission to the conference will be refused if payment has not been received.
Views of Speakers at any Conference or Training Course – are their own and do not
necessarily reflect the views of IQPC, its employees, agents or contractors.
Delegate Substitutions - Provided the fee has been paid in full, within the time frame as per
our terms and conditions, substitutions at no extra charge can be made up to 10 working days,
before the start of the Event. (Send notification for any such changes in writing for the attention
Please do not remove this label even if it is not addressed to you of the Customer Services Director at customerservices@iqpc.co.za).
REFERENCE CODE: 15401.001 A B C D E F Delegate Cancellations – must be received by IQPC in writing and must be addressed to the
Customer Services Director at customerservices@iqpc.co.za.
• cancellations received 10 working days before Event start-date, entitle the canceling
delegate to a full credit of amounts (credit to attend future event – not refund monies) paid
DELEGATE RATES to date of cancellation which may only be redeemed against the cost of any future IQPC
BOOK AND PAY BEFORE STANDARD Event, within one year from date of such cancellation;
31 July 2008 EXCL VAT • any cancellations received less than 10 working days before the Event start-date, do not
EXCL VAT entitle the canceling delegate to any refund or credit note and the full fee must be paid;
Two Day • non attendance without written cancellation, the Customer Services Director at
customerservices@iqpc.co.za, is treated as a cancellation with no entitlement to any refund
Conference R7 999.00 R8 999.00 or credit.
Only Excl VAT Excl VAT Speaker Changes - Occasionally it is necessary for reasons beyond our control to alter the
content and timing of the program or the identity of the speakers.
• If IQPC cancels an Event, delegate payments at the date of cancellation will be credited to a
Two Day future IQPC Event (such credit is available for up to one year from the date of cancellation).
Conference If IQPC postpones an Event, delegate payments at the postponement date will be credited
R10 999.00 R11 999.00 towards the rescheduled Event. If the delegate is unable to attend the rescheduled Event,
Plus One Excl VAT Excl VAT the delegate will receive a full credit of amounts paid up to the date of postponement which
Workshop Day may only be redeemed against the cost of any future IQPC Event (and such credit will be
available for one year from the date of postponement).
No cash refunds whatsoever are available for cancellations or postponements.
Indemnity - IQPC is absolved from and indemnified against any loss or damage as a result
One Workshop Day R3 499.00 R3 999.00 of substitution, alteration or cancellation/postponement of an Event arising from any cause
whatsoever, including, without limitation, any fortuitous event, Act of God, unforeseen occurrence
Only Excl VAT Excl VAT or any other event that renders performance of the Event impracticable or impossible. A
“fortuitous event” includes, but is not limited to, war, fire, flood, riot, industrial action, extreme
weather or other emergency.
Warranty of Authority - The signatory warrants that he/she has the authority to sign this
Application and agrees to be personally liable to IQPC for payments falling due pursuant thereto
Don’t Miss Our Group Booking Special. should such warranty be breached.

If You Book A Group Of Five You Only Pay For Four!!

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Conditions (including Payment Terms) and hereby apply for registration on behalf of
myself (if a single delegate) or on behalf of the undermentioned organisation which I am
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