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    Arpit Gupta
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    The document discusses marketing of services in the Indian banking industry. It covers the structure of banking in India, the marketing mix in the banking sector, the need for marketing in banking due to increased competition and technological advances, opportunities such as attracting customers and new products, challenges such as authenticating borrowers, and strategic options to address challenges. The overall topic is how marketing plays a role in the Indian banking industry.

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    Arpit Research paper...

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    The document discusses marketing of services in the Indian banking industry. It covers the structure of banking in India, the marketing mix in the banking sector, the need for marketing in banking due to increased competition and technological advances, opportunities such as attracting customers and new products, challenges such as authenticating borrowers, and strategic options to address challenges. The overall topic is how marketing plays a role in the Indian banking industry.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    21 views9 pages

    Arpit Research Paper...

    Uploaded by

    Arpit Gupta
    The document discusses marketing of services in the Indian banking industry. It covers the structure of banking in India, the marketing mix in the banking sector, the need for marketing in banking due to increased competition and technological advances, opportunities such as attracting customers and new products, challenges such as authenticating borrowers, and strategic options to address challenges. The overall topic is how marketing plays a role in the Indian banking industry.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    Marketing of Services In

    Indian Banking

    Presented By:
    Arpit Gupta
    (Pursuing MBA,
    Punjab College of Technical Education,
    Baddowal, Ludhiana)
    Banking Industry
    • Prominent Indicator for Economic Health.

    • Indian banking
    • Post liberalization
    • Different from other Asian nations
    • Economic policy
    • Scope
    Structure of banking in India
    Marketing Mix in Banking Sector
    Need of Marketing in Banking
    • Awareness among Customers
    • Growing Competition
    • Technological advances
    • Harnessing the untapped Rural Market
    • Convergence to a Single Solution Provider
    • Growth in Retail lending
    • SME Financing
    Opportunities and challenges

    • Low Cost loans


    • Attract Customers
    • New product range
    • Demographic Shifts
    • Financial Education
    • Authenticity of the borrowers
    Strategic options to cope with Challenges
    Conclusion

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