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دراسات جمهور وسائل الاعلام

دراسات جمهور وسائل الاعلام

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Published by Mohamed Tayeb SELT
دراسات جمهور وسائل الاعلام
دراسات جمهور وسائل الاعلام

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Published by: Mohamed Tayeb SELT on Mar 13, 2011
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09/03/2013

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 1
     
 
 
   

 
 
   
 
                                     
.
 
                  ) - (        )  (   
.
 
                             
: 
1
-
 
 
: effect paradigm)) 
                                                                  
.
 
                                              .                ) (                       ) .
1) 
        
Harold Lasswell -
     -                               ) .
2) 
                                                 
.
 
 
 2
      
  -    )  (                                                     .                    .            )
3
(    ) (                                                ).
4) 
                               ) : 
)
 )  ( )   ( ) (                      )
5
.(               
Paul Lazar sfeld
  " "            
"two step-flow of communication
.
 
                               ).
6) 
                                             
.
 
                       
 
                                               .                        
.
 
 
 3
2-

 
 
 
 
 
 
 
 
 
 
:                                            
.
 
                  
.
 
       )(          :                     
usage))
                 ).
7) 
    "     "                    .                       .                        
.(
 
                                               ) ( ) .(...                             .                  )(  ).(                )
9
(                                .                    
.
 

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