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Published by: Pearltrees2 on Mar 14, 2011
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04/30/2013

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1/18
the
reinventionimperative
Daniel Burrus
d
John David Mann
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There’s something you need to do right away,or you’ll fall so far behind you may never catch up:you need to reinvent your business.And you need to do it todayor someone else will tomorrow.
Change Has Changed
Reinventing onesel has always been a powerul strategy. In the past, great gures like Lee Iacocca,Sam Walton and Fred Smith built entire careers out o mastering the art o reinvention.But something has changed. In the good old twentieth century, you could reinvent your company,product category or industry once, and then go or a decade beore doing anything especiallyinnovative again.That doesn’t work anymore. The world has changed, and more importantly,
change itsel 
has changed.Inormation and new knowledge now travel around the world at the speed o light, and technologicalinnovation proceeds at close to the speed o thought. Today you cannot just reinvent now andthen: to survive and thrive in a time o vertical change, you have to be redening and reinventingyoursel 
continuously 
.In the past, stability and change were two contrasting states: when you achieved stability, you didso
despite
change. Today change itsel has become an integral part o stability: today you canachieve stability only by
embracing 
change as a continuous and permanent state.It used to be, you could nd something you do well, learn how to do it, and just keep on doing it.Not anymore. In the past, reinvention was an
option
. Today it is an
imperative
.
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Three Digital Accelerators
The accelerating pace o technological change over the past three decades has been the equivalento an airplane taxiing on the runway, preparing or takeo. Three undamental, interlocking techno-logical trendsthe accelerating increase in processing power, bandwidth, and digital storagecapacityhave reached escape velocity, plunging us into a time o unprecedented transormation.The impact o these three acceleratorsincluding enormous gains in versatility, miniaturization,mobility, product intelligence, interconnectivity, and a rat o other technological dimensionswill be elt in every industry, every corner o the globe, and every aspect o society.This will aect how we educate, communicate, collaborate, market, sell, and do
everything 
.This means you can’t go backward, and you can’t stand still. You can’t rest on your laurels, andyou can’t keep doing what you’ve always done, even i you do your best to keep doing it better.The only way to survive, let alone thrive, is to continuously reinvent and redene what you do.And i you don’t do it now, someone else will.
Change rom the Inside Out
This wave o technological transormation is approaching with the speed and orce o a tsunami.It is what I call a “hard trend,” which means it is not a maybe. It’s going to happen all around usand to us, whether we want it to or not. There is no choice in the matter.However, there is choice in how we respond.
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