AIRTEL ARTICLE

MUMBAI: Sunil Mittal's Bharti Airtel is going in for a mega brand change of Airtel for
which the company will spend Rs 300 crores globally, sources close to the development said.
The unveiling of the brand is expected next week.

The new look of the brand is expected to have a swoosh locked with the word Airtel. The
way Airtel is written may also change, it is not expected to have a capital 'A' under the new
brand. The red colour, though, will still be dominant in the new brand. Sources said the
Airtel's re-branding is done by the agency J Walter Thompson .

The new brand is expected to be splashed all across India, Africa, Sri Lanka, Bangladesh,
Seychelles. Company had already said that Zain will be re-branded as Airtel, but, this will be
part of a bigger brand to give a fresh image to Airtel.

Sources said, the brand makeover is done to give Airtel a more youthful look as it gets more
global in it's approach. This will be yet another evolution of the strong brand Airtel, earlier
the company had merged all the segmental brands into Airtel once it appealed to the
customers.
7th November 2010
Economic Times